Marketing for law firms, from people who've worked inside them.
PSM Marketing serves as the outsourced marketing department for law firms in Minnesota and across the country. Our founder led marketing at three of Minnesota's largest law firms, and we've worked with lawyers since 1985.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
1985
Working in and with law firms
3
Of Minnesota's largest law firms, where our founder led marketing
9
Practice areas, plus solo and small firms
5.0
Google rating from PSM Marketing clients
They don't teach marketing in law school.
You trained to practice law, not to market a practice. PSM Marketing gives law firms an outsourced marketing team led by Terrie Wheeler, who has worked with lawyers since 1985. We handle your website, content, search visibility and referral strategy, and every piece respects the ethics rules you practice under.
In this video, Terrie S. Wheeler, MBC, explains why lawyers need a marketing plan and how PSM Marketing helps law firms grow.
Why law firm marketing is different
Law firms sell trust and judgment, under rules most businesses never face.
Origination depends on a few people
When new business rests on a handful of rainmakers, growth stalls. We build firm-wide visibility and coach attorneys to develop their own books of business.
Every communication has ethics rules
Websites, reviews, social posts and ads must follow the rules of professional conduct. Our work is built with those rules in mind from the start.
Prospective clients research before calling
Clients compare attorney bios, reviews and AI search answers before they reach out. Your firm needs to be findable and clearly credible at each step.
Lawyers never learned marketing in law school
Business development is a learnable skill. One-on-one coaching turns attorneys who dread networking into consistent sources of new matters.
GUIDEEthicsNew
Minnesota lawyer advertising rules: an ethics guide for law firm marketing
How Minnesota Rules 7.1 through 7.3 apply to your website, reviews, SEO, social media and AI tools, with a 12-point compliance checklist to run before anything goes live.
How PSM supports law firms
Outsourced marketing department
Strategy, content, design and digital, run by one partner-led team on a monthly retainer.
Attorney business development coaching
One-on-one and practice group coaching led by Terrie S. Wheeler, MBC.
Websites + search
Sites and attorney bios built to be found on Google, in local results and by AI tools.
Marketing strategy for firms
Firm-wide and practice group plans tied to origination goals.
Marketing by practice area
Clients find an estate planning attorney differently than a litigator. Each practice area gets its own approach.
Business + Corporate
Referral networks and thought leadership with business owners
Criminal Defense
Fast, local visibility when clients need help now
Divorce + Family
Reassuring, credible content for clients in difficult moments
Employment
Reaching employers or employees, depending on who you represent
Estate Planning
Seminars, advisor referrals and long-term client relationships
Litigation
Reputation, case results and referrals from other attorneys
Personal Injury
Competitive search and intake that converts inquiries
Real Estate
Relationships with agents, lenders and developers
Solo + Small Firms
Scalable marketing when you are the whole firm
"I cannot recommend Terrie Wheeler and her team highly enough! Working with Terrie has been one of the best investments I've made in growing my law practice. Her coaching is informative, practical, and genuinely encouraging. With her guidance, I was able to double my book of business.
Terrie and her team truly understand the legal market—what works, how to make yourself stand out, and how to build a sustainable practice. Terrie has a remarkable ability to combine strategic marketing advice with the encouragement and accountability needed to turn ideas into results."
— Chris L., Google review
Law firm marketing services
Every service is available on its own or as part of your outsourced marketing department.
Marketing strategy
Written plans tied to origination goals
Branding
A clear position and a consistent look
Website design
Fast, accessible sites that bring calls
SEO
Rank for the searches clients use
Local SEO
Google Maps, reviews and listings
AI search optimization
Get named by ChatGPT, Gemini and more
Content + communications
Articles, newsletters and client updates
Reputation management
Reviews and ethical review responses
Social media
LinkedIn and social media for attorneys
Coaching
Business development for attorneys
“Within 12 months, I saw a 50% increase in origination of new clients.”
— Don M., Google review
“Terrie Wheeler (principal at PSM) is a keen intellect and a superb resource for all things related to legal marketing.”
— Brad L., Google review
“They are the BEST for legal marketing and networking and business development.”
— Toni H., Google review
Marketing that stays within the rules
Ethics expertise
Terrie S. Wheeler, MBC, is a former president of the Minnesota Lawyers Professional Responsibility Board and served as an ethics investigator for the Hennepin County Fourth District Ethics Committee. She has taught ethical marketing to lawyers through CLEs, bar associations and law schools.
That experience shapes every marketing plan, communication strategy and campaign we build for law firms.
Former President, Minnesota Lawyers Professional Responsibility Board
Ethics investigator, Hennepin County Fourth District Ethics Committee
Columnist, Attorney at Law Magazine; contributor, ABA GP|Solo eReport
Former marketing instructor at Minnesota law schools
Law firm case studies
Law firm marketing questions
Can lawyers advertise in Minnesota?
Yes. Lawyer advertising is allowed, subject to the Minnesota Rules of Professional Conduct on communications about a lawyer's services. Claims must be truthful and not misleading, which affects how firms use results, testimonials and comparisons.
How much does law firm marketing cost?
Most law firms work with PSM Marketing on a monthly retainer. The Quickstart Package runs $2,000 to $4,000 a month, and a full outsourced marketing department runs $4,000 to $10,000 or more, depending on firm size, practice areas and goals.
Do you work with solo attorneys?
Yes. Solo practitioners and small firms often start with the Quickstart Package, which builds a marketing plan and the essentials to carry it out.
Do you work with firms outside Minnesota?
Yes. PSM Marketing is based in Minnesota and works with law firms across the country by video.
Can you help our attorneys with business development?
Yes. Terrie S. Wheeler, MBC, coaches attorneys one-on-one and in practice groups to build their own books of business.
Talk with Terrie about your firm's growth.
A free law firm marketing assessment. You'll leave with a clear view of what to do next, whether or not we work together.