Law firm marketing
Law firm website design
PSM Marketing designs and builds websites for law firms as part of an outsourced marketing program. A partner-level strategist, Terrie Wheeler or Michelle Wheeler, leads a team of writers, designers and developers who create fast, accessible sites that explain your practice clearly and make it easy for the right clients to call.
Reviewed by Michelle R. Wheeler
Updated October, 2026
What makes a law firm website work
Your website is often a client's first meeting with your firm, even when someone referred them. In a few seconds, it has to show who you help, why you're credible and how to reach you.
It speaks to clients, not lawyers
Plain language that shows you understand the client's situation. Most visitors are dealing with a lawyer for the first time.
It's fast on a phone
Most visitors arrive on a phone. Pages should load quickly, read easily and put your phone number and consultation button within reach.
It proves your experience
Attorney bios, reviews, case results, articles and FAQs show what you know, within the ethics rules.
It's built to be found
Clear structure, one page per practice area and schema markup help Google and AI tools understand and recommend your firm.
Law firm websites by PSM Marketing
See how PSM Marketing has transformed law firm websites, from navigation and content to mobile layout and calls to action.
Before
After
A law firm website before and after a PSM Marketing redesign.
Recent law firm websites
Law firm website designed by PSM Marketing
Law firm website designed by PSM Marketing
Law firm website designed by PSM Marketing
How PSM Marketing builds your website
Every website project follows the same steps, so you know what's happening and what we need from you at each stage.
STEP 01
Discovery
We review your current site, analytics and goals, and talk with your attorneys about the clients and matters you want more of.
STEP 02
Site map and content plan
A page-by-page plan with one purpose and one primary keyword per page, so nothing important is missing.
STEP 03
Writing
PSM writers draft every page in plain language. Your attorneys review and approve it before anything goes live.
STEP 04
Design
A custom design built on your brand, shown to you for feedback before development starts.
STEP 05
Development and testing
A fast, secure, accessible WordPress build, tested on phones, tablets and desktops, with redirects so you keep your rankings.
STEP 06
Launch and beyond
After launch, PSM keeps your site updated, secure and growing as part of your monthly program.
Accessibility built in
PSM Marketing builds to WCAG accessibility guidelines, with readable contrast, alt text, keyboard navigation and clear headings, so every visitor can use your site.
Ethics and security
Content follows the lawyer advertising rules, every site runs on SSL, and forms are protected from spam. Client portals and online payments connect securely.
Your outsourced marketing department
A website isn't finished at launch. PSM Marketing keeps it current with new content, updates and SEO as part of your outsourced marketing department, with a partner-level strategist, a dedicated client marketing lead and a full creative and digital team, for less than the cost of one in-house hire.
Outsourced marketing
A full marketing team that works as your marketing department every month, for $4,000 to $10,000+ a month.
Learn more →
Quickstart Package
A marketing plan and the essentials to carry it out, for smaller firms and solo practitioners, at $2,000 to $4,000 a month.
Learn more →
Fractional CMO
Senior marketing leadership for firms that already have an in-house marketing team.
Learn more →
Marketing coaching
One-on-one business development coaching for attorneys and practice groups.
Learn more →
What's included in a PSM law firm website
Practice area pages
A clear page for each practice area and client group, written to answer the questions clients ask.
Attorney bios
Bios that read like people, not résumés, with photos, experience and the details clients look for.
Reviews and results
Google reviews and case results presented with the context the ethics rules require.
Local SEO
Location pages, schema markup and a website that supports your Google Business Profile.
Blog and resources
An easy-to-update blog and resource library for articles, FAQs and guides.
AI search readiness
Clean structure and structured data that help AI tools describe your firm accurately.
Also for law firms: Law firm SEO · Law firm branding · All law firm marketing
What lawyers say
“PSM is extremely responsive to all of our requests for changes or updates to our law office website. Michelle Wheeler is always professional and patient with us. We appreciate all that they have done for our website.”
— Melanie T., Google review
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth.”
— Todd T., Google review
“PSM is an extremely professional and effective marketing firm that will go above and beyond your expectations. [...] PSM hit every mark and I was impressed with the presentation of their services.”
— Nate Bernard, attorney, Chicago, IL
Law firm website design: questions
How long does a law firm website take?
Most law firm websites take a few months from discovery to launch. Timing depends on the number of pages, how much content needs to be written and how quickly your attorneys review drafts.
Do you write the content?
Yes. PSM Marketing writers draft every page in plain language, and your attorneys review and approve it before it goes live.
What platform do you use?
PSM Marketing builds on WordPress, so your site is fast, secure and easy for your team to update.
Will a new website hurt our search rankings?
Not when it's done right. PSM keeps pages that rank, maps redirects from every old URL and checks Google Search Console after launch.
Is my website ADA accessible?
PSM Marketing builds to WCAG accessibility guidelines and can review your current site for common accessibility issues.
How often should a law firm redesign its website?
Most firms benefit from a redesign every few years, and sooner if the site is slow, hard to use on a phone or no longer reflects the firm.
Do you work with law firms outside Minnesota?
Yes. PSM Marketing is based in St. Paul and Rush City and works with law firms across the country by video.
Law firm marketing insights
Let's talk about your firm's marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.