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Blog Posts by Terrie S. Wheeler

Terrie S. Wheeler, MBC, is the founder and president of PSM Marketing LLC. She works with her legal industry clients to help them create low cost, high impact marketing plans, and to provide the motivation and support necessary to achieve results. Terrie also serves as vice chair of the MN Lawyers Professional Responsibility Board. You can reach Terrie at (320) 358-1000 or [email protected]

BREAKING: PSM Marketing Certified By the Women’s Business Enterprise National Council

August 18, 2022 By Terrie S. Wheeler, MBC

BREAKING: PSM Marketing Certified By the Women’s Business Enterprise National Council

[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by the Women’s Business Development Center – Midwest, a regional certifying partner of the Women’s Business Enterprise National […]

Filed Under: Michelle R. Wheeler, Terrie S. Wheeler

How Legal Advertising Rules are Changing in Minnesota

July 7, 2022 By Terrie S. Wheeler, MBC

Legal Advertising Rules are Changing in Minnesota - PSM Marketing

How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the word “Advertising” has been eliminated from the title of the Rule […]

Filed Under: Clients, Law Firm Marketing, Marketing Coaching, Terrie S. Wheeler

Easing Back into Marketing Post-Covid

April 28, 2022 By Terrie S. Wheeler, MBC

Easing Back into Marketing Post-Covid: Relationships Reign

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]

Filed Under: Clients, COVID-19 Marketing Toolkit, Law Firm Marketing, Marketing Coaching, Marketing Motivation, Non-Profits, Small Businesses, Terrie S. Wheeler

The Economics of Hiring an Outsourced Marketing Department – It’s a Bargain!

March 25, 2022 By Terrie S. Wheeler, MBC

The Economics of Hiring an Outsourced Marketing Department - PSM Marketing

For over 25 years PSM Marketing has delivered marketing department services to clients across the country. Whether you are in the legal, solar energy or recruiting industries, there is no doubt that hiring a company like PSM to serve as your outsourced marketing department will save you money, produce revenue growth, and eliminate the need […]

Filed Under: Outsourced Marketing

How to Track the ROI on your Marketing Efforts

March 18, 2022 By Terrie S. Wheeler, MBC

How to Track the ROI on your Marketing Efforts - PSM Marketing

Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.

Filed Under: Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Terrie S. Wheeler

How to Choose the Right Marketing Company for Your Law Firm

March 1, 2022 By Terrie S. Wheeler, MBC

How to Choose the Right Marketing Company for your Law Firm - PSM Marketing

While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.  

Filed Under: Law Firm Marketing, Outsourced Marketing, Terrie S. Wheeler

Public Relations 101 for Law Firms

February 13, 2022 By Terrie S. Wheeler, MBC

Public Relations 101 for Law Firms - PSM Marketing

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.

Filed Under: Law Firm Marketing, Outsourced Marketing, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Terrie S. Wheeler

How to Engage on LinkedIn: Tips for Professionals

January 30, 2022 By Terrie S. Wheeler, MBC

How to Engage on LinkedIn: Tips for Professionals - PSM Marketing

I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!

Filed Under: Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Terrie S. Wheeler

2021 LinkedIn Checklist ✔

February 28, 2021 By Terrie S. Wheeler, MBC

2021 LinkedIn Checklist - PSM Marketing

The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you. LinkedIn is generally one of the top pages that people will find, so let’s make yours a great profile!  

Filed Under: Law Firm Marketing, Marketing Coaching, Marketing Technology, Terrie S. Wheeler

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

May 26, 2020 By Terrie S. Wheeler, MBC

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.

Filed Under: Clients, Contractors, COVID-19 Marketing Toolkit, CPAs, Digital, Financial Services Marketing, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Outsourced Marketing, Small Businesses, Strategy, Terrie S. Wheeler

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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