When you are trying to maintain and even increase your success as a lawyer, word-of-mouth referrals are unquestionably important. While you may interact with your referrals directly through your sales efforts, marketing is also extremely important in the referral … [Read more...]
How Marketing Coaching Can Put You On The Fast Track to Growth
Marketing is an aptitude they seldom teach in school. This is unfortunate because, especially from the perspective of a business, marketing is a necessary skill. Even if you're doing the job right, if you’re not marketing your services well enough your business will … [Read more...]
So Busy You Can’t See Straight? How to Cope (and NOT put Marketing on the Back Burner)
As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your to-do list. At the peak of your career, you might even feel forced to put … [Read more...]
The Evolution of Marketing for Solos and Small Firms: Where We Go From Here
With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centric society means there is more opportunity to reach potential clients … [Read more...]
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through … [Read more...]