In today's super busy online world, if you're a personal injury lawyer, getting found by potential clients is a big deal. People who need legal help after an accident usually start by searching online. This means your law firm needs to show up high in search results....
AI Marketing for Law Firms: How Legal Practices Can Stay Ahead of the Competition
The legal world is changing fast, and staying on top means using new tools. AI marketing for law firms is becoming a big deal, helping practices get new clients and keep the ones they have. This article will show you how AI can make a real difference in how law firms...
What Google Really Wants in 2025: Content That Thinks
Have you ever spent hours writing a blog post, only to hear crickets? We get it — we’ve been there, too. The truth is, content that once performed like gangbusters a few years ago just doesn’t cut it in 2025. This year, Google’s algorithm is smarter — and your...
Does LinkedIn Actually Work for Lawyers?
(Spoiler: Yes, If You Use It Right) Let’s address the gavel in the room: Does LinkedIn really work for lawyers? Or is it just another social media black hole where posts go to die? We get it. Between client meetings, court appearances, and the occasional chance to...
Smart Law Firms Thrive in Recessions by Leaning Into Marketing
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
10 Summer Marketing Ideas for Professional Services Firms
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Twice as Nice: Navigating the SEO Maze with Duplicate Content
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
The Sales + Marketing Tango: A Dance You Can’t Do Alone!
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
How Much Does it Cost to Outsource Marketing?
Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...
Thoughts on the Future of AI and Blogging
Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years, AI has made significant advancements in the field of content creation and has the potential to transform the way we create and...
How to Choose a Marketing Company for your Professional Services Firm
Choosing a marketing company for your professional services firm is an important decision that can significantly impact your professional services firm’s success. With so many options available, it can take time to determine which marketing company is the best fit for...
How SEO Can Help Solar Energy Companies Stand Out
If you're a solar energy company looking to stand out in a highly competitive market, search engine optimization (SEO) is a must-have in your marketing strategy. Optimizing your website for search engines can attract potential commercial and residential customers...