Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
How to Engage on LinkedIn: Tips for Professionals
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
2021 LinkedIn Checklist ✔
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you. LinkedIn is generally one of the top pages that people will find, so let’s make yours a great profile!
How to Choose the Right Marketing Company for Your Law Firm
While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
Marketing During COVID-19: Practical Ideas to Grow Your Practice
I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you can print this blog and use it as a reminder of the many things you can do during the pandemic to ensure the strength of your relationships, and of your business.
Working Remotely: Why you Still Need to Dress the Part
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.
How to Proactively Communicate with Clients During COVID-19
It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.
Staying Positive and Productive During the COVID-19 Pandemic
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as a virtual marketing company since its inception in 1997.
