Times are changing, and our definition of professionalism is at the forefront of that transformation. This blog post examines the two largest paradigm shifts that working professionals can expect to see in post-pandemic America. any Americans still hold views of professionalism rooted in the patriarchal, sexist, and racially exclusionary tropes of 1950s America.
8 Rules of Video Call Etiquette While Working from Home
Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
6 Tips to Help You Stay in Touch with Contacts During Quarantine
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your clients, prospects and referral sources in person at your office, a coffee shop or a restaurant. But as we all know those meetings are simply not possible right now due to the COVID-19 restrictions. Here are 6 tips to help you stay in touch with your contacts in a meaningful way during our ‘stay at home’ mandate.
Don’t Let Your Content + Blogs Succumb to COVID-19
It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.
More to Life than Business: Finding Peace Amid a Pandemic
This period of social distancing has been a difficult adjustment for our society. With apocalyptic headlines gracing our e-news feeds, it’s tough to avoid a sense of impending doom. However, this is also a prescient time for retrospection and thoughtfulness. How we respond in challenging times like this can shape our worldview moving forward. More importantly, it can help shape the world view of others. Here are 8 ways to be mindful during the COVID-19 pandemic →
Marketing During COVID-19: Practical Ideas to Grow Your Practice
I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you can print this blog and use it as a reminder of the many things you can do during the pandemic to ensure the strength of your relationships, and of your business.
Working Remotely: Why you Still Need to Dress the Part
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.
How to Maintain Your Sanity When Working from Home
You’re used to waking up for work, showering, getting your coffee, commuting, and settling in at the office. Well, working from home should follow a similar pattern. We recommend establishing a new routine that will help you switch gears and compartmentalize. Here are the top tips we have for setting yourself up for success while working from home.
Staying Positive and Productive During the COVID-19 Pandemic
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as a virtual marketing company since its inception in 1997.
