If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description? Website developer/love doctor Michelle Wheeler is here to make sure your website garners a closer look with potential suitors. When it comes down to it, your site is usually the first point of contact you have with clients or … [Read more...]
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four Pillars of Marketing will provide a structure for you to make sure you are touching a host of marketing best practices for lawyers. My goal as a consultant and coach to … [Read more...]
The Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider the following: Industry Experience - More than anything, a marketing coach must have a deep understanding of the inner workings or your specific industry. If you are a lawyer you don’t want your coach referring to your … [Read more...]
Am I a Good Candidate for Marketing Coaching?
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a marketing coach to help you grow your practice, please make sure you’re ready to make the commitment of time and money. How do you know if you are a good candidate for marketing coaching? Consider the following before hiring someone: Personal Motivation - Determine how motivated you are to work with a … [Read more...]
What is a Marketing Coach and Why Do I Need One?
For the past 20 years I have served as a marketing coach to hundreds of individual professionals. My clients tell me that having a marketing coach feels like they have their own personal marketing director focused solely and exclusively on their success. All that matters is you and your success. Sounds good, right? If you work consistently with a marketing coach, you will see quantifiable results in your practice. Other benefits of working with a marketing coach include: Strategic … [Read more...]
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