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Falling for Fresh Strategies: How to Revamp Your Marketing This Autumn

Falling for Fresh Strategies: How to Revamp Your Marketing This Autumn

As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...

10 Summer Marketing Ideas for Professional Services Firms

10 Summer Marketing Ideas for Professional Services Firms

Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...

The Sales + Marketing Tango: A Dance You Can’t Do Alone!

The Sales + Marketing Tango: A Dance You Can’t Do Alone!

Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...

The Difference Between Sales and Marketing

The Difference Between Sales and Marketing

According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned."  So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...

Easing Back into Marketing Post-Covid

Easing Back into Marketing Post-Covid

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...

How to Track the ROI on your Marketing Efforts

How to Track the ROI on your Marketing Efforts

Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...

How to Engage on LinkedIn: Tips for Professionals

How to Engage on LinkedIn: Tips for Professionals

LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...

2021 LinkedIn Checklist ✔

2021 LinkedIn Checklist ✔

The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....

Millennials + Pandemic = The Evolution of Professionalism

Millennials + Pandemic = The Evolution of Professionalism

How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...

8 Rules of Video Call Etiquette While Working from Home

8 Rules of Video Call Etiquette While Working from Home

Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...

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