SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to find a pair of blue satin high heels, you would enter “buy blue satin high heels” into your Google search bar and would find hundreds of results for these shoes. The results at the top of your page typically fall into two … [Read more...]
7 Ways A Coach Will Improve Your Business Development Efforts
Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, the reality is that the burden of generating new business falls entirely on the shoulders of partners and senior associates. Yet as I’ve written, lawyers frequently make one of a number of common mistakes when they try doing business development, which leaves them frustrated because the effort … [Read more...]
How Marketing Coaching Can Put You On The Fast Track To Growth
What? You didn’t learn about marketing and business development in law school? Well, you’re not alone. Aside from a few progressive law schools offering accredited classes that touch on marketing, sales, and the business of law, it’s likely you didn’t learn these important skills until you realized they were critical to your future success as a lawyer. There are a few common traits I have uncovered in lawyers who seem to be natural rainmakers. First, many of them held sales positions in high … [Read more...]
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four Pillars of Marketing will provide a structure for you to make sure you are touching a host of marketing best practices for lawyers. My goal as a consultant and coach to … [Read more...]
Know the Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider the following: Industry Experience - More than anything, a marketing coach must have a deep understanding of the inner workings or your specific industry. If you are a lawyer you don’t want your coach referring to your … [Read more...]
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