Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]
7 Best Practices for Marketing on LinkedIn
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook. If you want to grow your business, LinkedIn is clearly […]
How to Avoid Rainbow Washing this Pride Month
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations to display their support for LGBTQ+ rights during pride month, but is […]
Easing Back into Marketing Post-Covid
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]
PSM Partner Series: Michelle Wheeler
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo of marketing for professional services firms. When asked what her mom did for work, young […]
8 Rules of Video Call Etiquette While Working from Home
Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
How to Support Small Businesses During COVID-19
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a responsible way to help flatten the curve of this global pandemic. We might be homebound as consumers, but we still have one crucial asset to help small businesses: buying power.
How to Maintain Your Sanity When Working from Home
You’re used to waking up for work, showering, getting your coffee, commuting, and settling in at the office. Well, working from home should follow a similar pattern. We recommend establishing a new routine that will help you switch gears and compartmentalize. Here are the top tips we have for setting yourself up for success while working from home.
Staying Positive and Productive During the COVID-19 Pandemic
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as a virtual marketing company since its inception in 1997.
