During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and … [Read more...]
6 Tips for Effective Email Newsletter Marketing
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an … [Read more...]
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These … [Read more...]
Top Social Media Trends to Watch in 2019
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead … [Read more...]
Like, Share, Follow: Marketing Tactics for Lawyers
Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists … [Read more...]
