Strategy

Every fall, managing partners and firm owners ask some version of the same question: what should we do differently with our marketing next...

Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their...

Silence is Not Neutral Anymore We are living through a moment that demands moral clarity. The rise of authoritarianism and openly fascist...

Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach...

Most law firms say they want more clients. Fewer know exactly how to attract the right clients consistently. But fear not...this is where...

So, you wanna get back into public speaking? Maybe it's been a while, or maybe you just want to get better at it. Whatever your reason,...

Running a small business often means wearing multiple hats—marketing manager, accountant, customer service rep, and more. Wouldn’t it be...

Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already...

Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds...

In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the...

It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as...

For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers...

As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good...

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content,...

[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are...