Tips for Writing an Engaging Attorney Biography Here’s the thing most lawyers don’t realize: attorney bios are some of the most-read pages on your whole website. Seriously. People click it before they even think about calling you. Why? They want to know who you are —...
So, you're thinking about starting an online store, huh? Or maybe you've got one already and it's just not cutting it. Well, picking the right E-Commerce Platform can feel like a huge puzzle. There are tons of options out there, and each one promises to be the best...
Ever wonder why your law firm's website isn't bringing in new clients? You're not alone. Lots of law firms have awesome websites, but they just don't seem to get people to call or fill out a form. It's like having a great storefront but no one ever walks in. We're...
So, you've probably heard Google changed things up again, right? They've added an extra 'E' to their E-A-T guidelines, making it E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This isn't just some random tweak; it's a big signal about what...
So, you've got a law firm, right? Well, your website is pretty much your front door these days. It's not just some online brochure; it's how people find you, check you out, and decide if they want to work with you. A good Law Firm Website Design can really make a...
The COVID-19 pandemic flipped traditional office dynamics on their heads. For many companies, particularly professional service firms, a fully virtual or hybrid work model is no longer a temporary fix but the new standard. While this shift has opened the door to...
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...
Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...
Your website can be a valuable tool to generate leads for your business. However, it's not uncommon to receive a barrage of spammy leads through your website's contact form, leaving you with the challenging task of filtering legitimate prospects from the junk. This...
Google Analytics plays a critical role in marketing by providing valuable insights into website traffic, user behavior, and conversion rates. With Google Analytics, businesses can track the success of their digital marketing campaigns and make data-driven decisions...
Are you still rocking a website design from the early 2000s? Do you feel like your website takes longer to load than a dial-up connection? Is your navigation so confusing that even your grandma can't find what she's looking for? Well, it sounds like your website is...
A robust online presence is essential for businesses aiming to attract and retain clients. Implementing effective website best practices can significantly enhance your online visibility and user engagement. Here are key strategies to optimize your website and improve...
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...
Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there are dos and don’ts when designing an infographic for your firm. As the intern for PSM, I was given a large amount of freedom when...
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an...
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year...
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...
Maintaining a blog on your firm's website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vain. Don't let this happen! By actively promoting your blog posts, you can...
You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...