Have you ever watched a video to help you make a buying decision? Chances are, you have.
According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.”
It’s official: Visual learners are taking over the world!
But also, video is sooo much easier to consume. And for your business, videos have a lot of other perks, too!
We’ve already spotted increased conversions.
Here are a few more reasons why integrating video on your website and into your social media makes sense.
Integrating Video Boosts Brand Awareness
When you implement a video marketing strategy into the overall marketing plan for your company, you access customers that might otherwise not have engaged with you.
Wyzowl reports that 86% of marketers point to video as a source of lead generation.
And while there’s a slim chance of “going viral,” or at least it’s not something you should count on right away, a well-made video may bring your website a serious upsurge in traffic thanks to our next reason.
Videos are More Shareable and Memorable
Whether they’re on your website or your social media, videos tend to stick with people longer. In one survey, participants retained a whopping 95% more of a message communicated by video versus by text.
Not only will your viewers remember your video content, but they’re 12 times more likely to share it than images or text content.
This means more traffic, increased dwell time, and more engagement when done right.
Videos Increase Your SEO Results
An integration strategy — adding new processes to increase your efficiency, competitiveness, and market share — is best optimized when SEO is incorporated into your website development.
Video can help you there.
Websites with videos boast of having a 53 times greater chance of ranking on Google’s first page — you know, the only page people usually check when using the world’s largest search engine.
Of course, to gain the trust of visitors, your videos should be both entertaining and informative. Quality over quantity is seriously a timeless principle.
Video Elements to Bear in Mind
Along the same line, videos on social media should also be entertaining and informative, as well as have an enticing hook to gain viewers’ attention quickly. A thought-provoking question is a great opener.
Whatever you do, make sure all of the videos on your website are easy to consume. This might mean breaking them up into smaller videos for your social media integration strategy.
Finally, be sure to add that emotional element. And if you’re a fun company and want your audience to know it, don’t hesitate to add some personality — any interesting facts or hobbies to share?
Stand Out With Video When Marketing Your Company
PSM Marketing is well-versed in video creation. Along with our many other marketing services, we help you strategize and create powerful visuals to make you stand out from your competition.
Contact us today and let’s chat about video marketing as we work to take your business to the next level.