Harness the Power of Ghostwriting for Your Business

Harness the Power of Ghostwriting for Your Business - PSM Marketing

Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite.

What Is Ghostwriting?

A ghostwriter is a professional writer who infuses your brand’s voice, tone, and style into engaging content focused on your marketing goals. The “ghost” part of ghostwriting points to the fact that ghostwriters do not take credit for the written piece. They’re your ghost, so you receive author’s credit for the completed work. Why use professional ghostwriting services? On average, it takes just over four hours to write a 1400-word blog post. So you can save a lot of time if you want to put out content regularly.

(Tip: You should create blog content if you want to see up to 434% traffic growth.)

But there are more reasons to harness the power of ghostwriting. Here are a few:

Ghostwriters Are Sometimes Specialized, but Always Expert Researchers

There are two types of writers: Those who have experience in your industry and those who don’t. ALL writers, however, need to be expert researchers.

Naturally, you would most benefit from a writer who has expertise in your industry or niche. This means you can rest assured they will provide you with a knowledgeable piece and increase trust of your readers. Even if unspecialized, a good writer knows how to conduct research that results in a piece that’s indiscernible (or nearly so) from one written by a specialist.

It’s a win-win for you!

Ghostwriters Offer Experience and Quality

An experienced ghostwriter won’t just throw work your way and expect money in return. They will ask the right questions, study your existing work, and browse all relevant pages on your website to deliver a written masterpiece.

Ghostwriters have an extra incentive to offer exceptional quality because they know they reflect on you as a professional in your field.

They could influence your reputation, so they do their utter best to provide you with great value.

Ghostwriters Save You Time and Headaches

Let’s face it, not all of us are great writers. And those of us who are may not have four hours to spend on blogging several times a month.  If this is you, you know who to call! A ghostwriter! Or, as a great alternative, you can call an agency that can find you a professional writer. Ghostwriters know that writing tons of content isn’t everyone’s cup of tea. Remember, they’re humans, too, and have probably had a few bad writing days themselves. Mostly, though, they’re looking to express their love of writing and save you from a few headaches by taking content creation off your plate.

PSM Provides You with Talented, Passionate Ghostwriters

Ghostwriters are awesome, but only if you find the right one. PSM Marketing works with some of the most amazing, talented ghostwriters that have been vetted and tested. They know how to listen, collaborate, and stick to deadlines. Not just their experience, but their work ethics and output speak for itself. If you’re interested in getting writing projects off your busy hands with affordable ghostwriting services, give us a call today or send us a message.

PSM Marketing