Case study: Law firms
How Sieben Edmunds Miller grew from 2 to 8 attorneys with PSM as its outsourced marketing department.
Since 2019, PSM has served as the outsourced marketing department for Sieben Edmunds Miller, helping the firm grow from two primary attorneys to a team of eight. PSM created the repeatable marketing systems, digital infrastructure and ongoing lead-generation strategies needed to support sustainable growth.
Published October 2026.
Client
Sieben Edmunds Miller
Industry
Law firm: criminal defense and personal injury
Location
Mendota Heights, Minnesota
Engagement
Outsourced marketing department since 2019
The results
2 → 8
Attorneys as the firm has grown during its partnership with PSM
700%
Growth in organic website traffic
50%+
Of new leads attributed by the firm to PSM's SEO and AI search work
7+ years
Outsourced marketing partnership, and counting
The challenge
When Sieben Edmunds Miller engaged PSM in 2019, the firm centered on founding attorneys Sam Edmunds and Kevin Sieben and a small support staff. They had built a strong reputation for their legal work and were ready to grow, but they had no dedicated marketing function to support that growth.
The firm needed more than occasional marketing projects. It needed an experienced team that could set strategy, strengthen the brand, build a high-performing digital presence, generate qualified leads and keep marketing moving, without the attorneys managing multiple vendors or becoming marketers themselves.
Our approach
PSM became an extension of the firm. Rather than a collection of disconnected tactics, PSM built a coordinated marketing program, with repeatable systems that could be measured and scaled as the firm grew.
01
Strategy
A long-term marketing strategy focused on firm growth, brand visibility, lead generation and positioning the firm's attorneys as authorities in criminal defense and personal injury.
02
Digital foundation
A WordPress website PSM built and keeps expanding: practice areas, attorney bios, thought leadership and more than 120 geographic landing pages across Minneapolis, St. Paul, Rochester, Duluth, Mankato and St. Cloud.
03
Ongoing marketing
SEO and AI search, content, attorney marketing, public relations, awards promotion and business development, managed month to month and kept aligned with the firm's growth priorities.
Building authority through useful client resources
PSM helped the firm turn its attorneys' legal knowledge into substantive guides for prospective clients:
- The Minnesota Criminal Defense Guide
- Guide for DWI Arrests in Minnesota
- Navigating Personal Injury Claims: A Step-by-Step Guide for Individuals in Minnesota
In 2021, PSM also recommended that the firm establish a Criminal Justice Scholarship. The ongoing program supports students pursuing careers in criminal justice and reinforces the firm's commitment to the profession.
"Our SEO ranking, website traffic, leads, and clients have greatly improved. Our overall business has also improved working with PSM Marketing. We have consistent branding and a professional look that we present to the public and our clients. They’ve done a remarkable job.It’s hard to give an exact measurable outcome to point to. What I can say is that my business has grown significantly over the course of my time working with PSM Marketing. That was the reason I went to them, and that has been an undeniable success. The team has put in hard work and delivered. They’re accountable and always responsive. My business is better for having worked with them."
— Kevin Sieben, Founding Partner, Sieben Edmunds Miller
“PSM is wonderful to work with. Our firm simply would not be where it is today without them.”
— Sam Edmunds, Founding Partner, Sieben Edmunds Miller
Services in this engagement
Outsourced marketing Strategy Website development SEO AI search optimization Content + communications Business development
The outcome
Today, Sieben Edmunds Miller has the marketing infrastructure a growing law firm needs: a strong digital presence, an extensive library of authoritative content, statewide search visibility, established thought leadership and an ongoing program that keeps evolving with the firm.
Organic website traffic has grown about 700%. In 2025, Sam Edmunds reported that more than half of the firm's new leads were coming from PSM's SEO and AI search work. Over the partnership, the firm has grown from two primary attorneys to eight, supported by a four-person administrative team.
Just as important, the attorneys don't have to manage marketing themselves. PSM handles implementation and keeps the program moving, so they can focus on practicing law and serving clients.
Minnesota's Best recognition
The firm's growing visibility and reputation have earned repeated Minnesota's Best Readers' Choice recognition:
- Criminal Defense Law Firm: Gold, 2023, 2024, 2025 and 2026
- Personal Injury Law Firm: Gold, 2023, 2024 and 2025; Silver, 2026
- Law Firm (overall): Silver, 2024; Gold, 2025; Bronze, 2026
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