Branding Services for Contractors, Home Trade Professionals, and Construction Firms
What does your brand say about your business? At PSM, we help create timeless brands that speak to your core values, help customers find you, and generate name recognition in your crowded marketplace. We know how competitive your industry is, which is why we focus on creating a strong brand to help you stand out.
What is a brand? When we talk about your “brand,” we’re referring to your logo, color palette, fonts, images, and messaging associated with your business. When potential customers receive your direct mail pieces or see your yard signs, are they informed, impressed, and driven to action?…Or are they left feeling underwhelmed?
Think about your brand as the first impression you make on potential customers. What does your brand say about you?
Affordable Branding for Contractors
One of our core values at PSM is that everyone deserves kick-butt marketing. Our business is designed to alleviate the stress of marketing for businesses like yours. Show potential customers that you’re a forward-thinking company by investing in your brand. From business cards to proposal designs, we can help you establish a professional, clean, trustworthy brand that brings clients through the door.
What about a Brand Refresh?
Are you relatively happy with your brand, but know it could use a little facelift? We’re here for you. We help contractors assess their current branding and identify opportunities for improvement. We’ll help you put your best foot forward when it comes to marketing materials.
Ready to Take Action?
Contact PSM for a Branding Assessment
Whether your contacting business is just getting started or you’ve been around for 30 years, PSM is here to help your business establish a strong, timeless brand.
Let our team of graphic design experts guide you through this process. This is an opportunity to reinvent your company!
Frequently Asked Questions
Branding helps contractors differentiate themselves from local competitors and show customers what makes them unique. Show new leads you’re a forward-thinking company by displaying a modern logo, color palette, photography, and website! Your brand helps define you in the public’s eye and build your name recognition!
Strong branding helps customers recognize your company at a glance. More importantly, it helps to build trust with potential leads. If a lead has seen your trucks driving around, noticed your lawn signs in their neighborhood, and recognize your logo- they’re much more likely to reach out when they need your services.
A logo is a great start, but there’s more to branding than that. Construction firms and contractors need to take a more holistic approach to branding. Do you have a consistent color palette? What fonts do you use on your print materials? Is the photography on your website high-quality? PSM will work with you to create a timeless look that will help build your brand identity.
Yes! PSM’s graphic designers have been working with contractors like you for over 30 years. We know that no two companies are the same, which is why we take a tailored approach to every branding project. Whether you’re looking for a light brand refresh or complete overhaul, PSM can guide you through the branding process at a price point built for you.
The best time for a construction firm or contractor to rebrand is during your off-season (if you have one). It’s important to capitalize on your previous brand identity and then reintroduce your new look to the world. We want past clients to know you have new branding and prospective leads to be impressed with your modern look. Winter, especially in the midwest, is usually a great time to invest energy in a rebranding initiative.