Marketing Coaching for Contractors
If you own a business in the construction industry, one thing we know is that your business can by cyclical depending on the weather. You have a great reputation and receive referrals from your past clients and other review-type websites. But as the business owner, you are ultimately faced with developing the strategy that will take you into the next five years and produce steadily increasing profits. Chances are you are THE best at what you do, but somehow while running your business, you didn’t have time to learn the ins and outs of marketing your business. Fear not! PSM Marketing is here for you. We have worked with many construction and trade industry clients to develop and implement strategic business and marketing growth plans for their businesses.
While being a contractor has subtle differences depending on your area of expertise (electrical, flooring, landscaping, plumbing, roofing, remodeling), the basic tenants of your marketing strategy will be the same. The biggest difference is that we will work with you as your personal marketing coach to help you throughout the entire process including:
Conduct a Strategic Assessment
We look at your personal and professional traits by using tools like the Gallop Organization’s StrengthsFinder™ as well as the Meyers Briggs Type-Indicator. These assessments provide a framework of both your personality preferences and your inherent strengths as a business owner. We also analyze how you personally engage in your business to drive new customers to the business.
Develop a Strategic Marketing Plan
After we conduct a marketing assessment with you, we get to work developing a unique and customized strategic marketing plan for you as the owner and CEO of your business. We focus on helping you as a business owner engage in the right activities to build your personal name recognition in the community, with current clients, and with prospective clients and referral sources. We focus on the best and highest use for you as the owner of the company so you are implementing exactly what you should be focused on, delegating other tasks to your marketing firm or those in your company.
Your Contact Action Plan
One of the tools we use when we do marketing coaching with contractors is a Contact Action Plan. Your contacts are invaluable to you as you seek to develop new business. We help you develop a contact-specific action plan to leverage and grow the best relationships you have with past customers and referral sources.
Where the Rubber Meets the Road
The most important part of our coaching engagements with contractors is the time we spend with you every couple of weeks reviewing the marketing and relationship building activities you are pursuing. We make specific recommendations on the best and most efficient marketing practices so you can focus on growing your company.
Contact PSM to Get Started
Marketing Coaching for Contractors
We are always interested in learning about your contracting or home trade business. Making the decision to improve your marketing is a big deal- we know that. Give us a call at (320) 358-1000 to talk about your business goals.
We’ve worked with tons of companies in the metro area, greater Minnesota, Western Wisconsin, and across the nation to improve their marketing. Let PSM help your business grow.
