Contractor websites
Website design for contractors
PSM Marketing designs and builds websites for contractors, home trade professionals and construction companies. A partner-level strategist, Terrie Wheeler or Michelle Wheeler, leads a team that plans, writes, designs and builds a site that shows off your work, earns trust and makes it easy for customers to call.
Reviewed by Michelle R. Wheeler
Updated October 2026
What a contractor website needs to do
Your website works around the clock, even when your crews are on a job. A good one turns a search into a phone call.
Show your work
Project photos and before-and-after examples prove the quality of your work better than any description.
Earn trust fast
Reviews, licenses, warranties and years in business, right where homeowners look for them.
Work on a phone
Most visitors are on a phone. Your number, quote request and service area should be one tap away.
Get found
One page per service, clear structure and local SEO built in, so the site brings in leads instead of just sitting there.
Contractor websites by PSM Marketing
See how PSM Marketing has transformed websites for contractors and trade businesses, from navigation and content to photos and calls to action.
Midwest Attic Solutions
A new website for an attic insulation and air sealing contractor.
Before
After
Cedar Creek Energy
A new website for a Minnesota solar energy company.
Before
After
Daylight Specialists
A new website for a skylight and daylighting company.
Before
After
Precision Exteriors
A new website for an exterior remodeling contractor.
Before
After
Moonstone Design and Build
A new website for a design-build remodeling firm.
Before
After
How PSM Marketing builds your website
Every website project follows the same steps, so you know what's happening, what it costs and what we need from you at each stage. No surprise charges or add-ons.
STEP 01
Discovery
We review your current site and analytics and talk with you about the jobs, customers and areas you want more of.
STEP 02
Site map and content plan
A page-by-page plan with a page for each service, one primary keyword per page and a clear path to a call or quote request.
STEP 03
Writing and photos
PSM writers draft every page in plain language and help you choose the project photos that show your work best.
STEP 04
Design
A custom design built on your brand, shown to you for feedback before development starts.
STEP 05
Development and testing
A fast, secure WordPress build, tested on phones, tablets and desktops, with redirects so you keep your rankings.
STEP 06
Launch and beyond
After launch, PSM keeps your site updated, secure and growing as part of your monthly program.
Easy to update
Your team can add project photos, reviews and seasonal offers without calling a developer.
Connected to your tools
Quote forms can feed your CRM or scheduling software, so leads go straight to the people who follow up.
Your outsourced marketing department
Many contractors start with a branding and website phase, then move into ongoing marketing. PSM Marketing gives your business a partner-level strategist, a dedicated client marketing lead and a full creative and digital team, for less than the cost of one in-house hire.
Outsourced marketing
A full marketing team that works as your marketing department every month, for $4,000 to $10,000+ a month.
Learn more →
Quickstart Package
A marketing plan and the essentials to carry it out, for smaller businesses and organizations, at $2,000 to $4,000 a month.
Learn more →
Fractional CMO
Senior marketing leadership for organizations that already have in-house marketing staff.
Learn more →
Marketing coaching
One-on-one marketing coaching for owners, leaders and staff who want to build their own skills.
Learn more →
What contractor websites include
Service pages
A clear page for each service you offer, written to answer the questions customers ask.
Reviews and trust signals
Google reviews, licenses, certifications and warranties displayed where they help most.
Quote and contact forms
Short, mobile-friendly forms and click-to-call buttons on every page.
Local SEO
Service area pages, schema markup and a site that supports your Google Business Profile.
Branding
A logo, colors and messages that look consistent on your site, trucks, yard signs and uniforms.
Also for contractors: SEO for contractors · Marketing for plumbing companies · All contractor marketing
What contractors say
“We felt our companies website was a cookie cutter version of other similar companies in our area. [...] Michelle and the team at PSM delivered a website that is professional, highlights our companies niche, making us stand out from the crowd.”
— Ann L., Google review
“The PSM marketing team is phenomenal, they ensure to educate you along the process and ensure that they are providing you the proper value based on your needs.”
— Jose S., Google review
“Michelle is extremely patient, knowledgeable, creative, and just a joy to work with.”
— Carmen G., Google review
Contractor website design: questions
How long does a contractor website take?
Most contractor websites take two to three months. Larger sites with many services or a lot of new content can take longer, and simpler sites can launch sooner.
How much does a contractor website cost?
It depends on the number of pages, how much content needs to be written and the features you need. Many contractors start with a branding and website phase, then move into ongoing marketing. PSM's Quickstart Package runs $2,000 to $4,000 a month.
Do you write the content?
Yes. PSM Marketing writers draft every page in plain language, and you review and approve it before it goes live.
Will a new website hurt our search rankings?
Not when it's done right. PSM keeps pages that rank, maps redirects from every old URL and checks Google Search Console after launch.
Can you connect the website to our CRM?
Usually, yes. Quote and contact forms can send leads to most CRM and scheduling systems, depending on the software you use.
How often should a contractor redesign its website?
Every three to five years is typical, and sooner if the site is slow, hard to use on a phone or doesn't show your current work.
Do you work with contractors outside Minnesota?
Yes. PSM Marketing is based in St. Paul and Rush City and works with contractors across the country by video.
Contractor marketing insights
Let's talk about your business's marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.