About PSM Marketing
Strategic marketing, family-led since 1997.
PSM Marketing is a virtual, woman-owned outsourced marketing firm based in St. Paul and Rush City, Minnesota. Since 1997, we've served as the marketing department for law firms and other professional services firms, contractors, nonprofits and small businesses.
30 years in 2027
- WBENC-certified woman-owned business
- Family-owned and partner-led
- 5.0 Google rating
A mother-daughter firm, built on relationships
Terrie founded PSM Marketing after leading marketing at three of Minnesota's largest law firms. Today she and her daughter, Michelle, lead a team that works as the outsourced marketing department for firms across the country.
PSM Marketing started with one idea: firms grow faster when marketing is a long-term partnership, not a string of one-off projects. Nearly 30 years later, that's still how we work. Every client has a partner, a dedicated client marketing lead and a team of writers, designers, developers and SEO specialists who know their business.
Founder and President
Terrie S. Wheeler, MBC
Terrie has worked with law firms since 1985 and led marketing at 3 of Minnesota's largest law firms before founding PSM Marketing in 1997. She was Vice Chair of the Minnesota Lawyers Professional Responsibility Board and an ethics investigator for the Hennepin County Fourth District Ethics Committee.
Partner
Michelle R. Wheeler
Michelle joined PSM Marketing's leadership in 2019 after founding her own agency, Spectrum Design and Marketing. She leads marketing strategy, website development and branding for PSM clients.
Our story, year by year
From a one-woman firm to a family-led team of marketing specialists.
PSM Marketing is born
After 12 years leading in-house marketing at three Twin Cities law firms, Terrie S. Wheeler, MBC, starts her own firm. Her first paycheck? For outplacement consulting.
Terrie earns her MBA
Terrie graduates from the University of St. Thomas with an MBA. 5 year old Michelle is very proud of her mom!
The logo through the years
A designer modernizes the first logo in 1998, with results that would have made a great classic rock album cover. In 2013, after more than a decade, it gets an overdue refresh.
Michelle joins the team
Michelle R. Wheeler graduates from St. Olaf College and joins PSM as a Project Manager.
Mother and daughter, equity partners
Terrie and Michelle officially join forces as equity partners. Spectrum Design and Marketing merges into PSM, and the logo gets a new look in our “soul colors.”
Welcome, Chief Cuteness Officer
Rosemary “Rosie” Wheeler joins the team. She's Michelle's first kiddo and Terrie's fifth grandchild. This photo shows two new moms holding their newborns, 30 years apart!
WBENC certified
PSM Marketing is certified by the Women's Business Enterprise National Council after a full review of our finances, staffing, leadership and processes.
Best in Saint Paul, three times over
Expertise.com names PSM one of the best web developers, digital marketing agencies and branding agencies in Saint Paul, and our new website launches.
30 years of PSM Marketing
In 2027 we celebrate three decades of helping firms grow, and the clients and team who made it possible.
How we work
The values that have shaped PSM Marketing for nearly 30 years.
Relationships
We work with clients for years, not projects, and get to know your firm like our own.
Collaboration
Your partner, client marketing lead and specialists work as one team with yours.
Innovation
We test new tools and tactics, from AI search to automation, so you don't have to.
Entrepreneurial drive
We're business owners too, and we treat your budget like it's our own.
What clients say
“Terrie Wheeler (principal at PSM) is a keen intellect and a superb resource for all things related to legal marketing.”
— Brad L., Google review
“What stood out most was their tiered approach to growing our brand.”
— Kat T., Google review
“PSM Marketing transformed our fledgling, non-profit organization. They created a brand that we can be proud of and that represents who we are and our values.”
— Science and Social Studies Adventures
Let's talk about your marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.