Diversity, equity + inclusion
Our commitment to diversity, equity + inclusion
PSM Marketing is a woman-owned, family-owned, queer-owned, pro-feminist, pro-LGBTQIA+ marketing firm. Diversity, equity and inclusion isn't a box we tick. It shapes how we hire, choose vendors, collaborate and serve our clients.
Reviewed by Michelle R. Wheeler
Updated October, 2026
How PSM puts DE&I into practice
- 20% discount for women- and minority-owned businesses
- 20% discount for nonprofits
- One pro-bono website every year
- Inclusive hiring and vendor selection
- WBENC-certified woman-owned business
How we roll
PSM Marketing does not and shall not discriminate on the basis of race, color, religion (creed), sex, gender identity, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These include, but are not limited to, hiring and firing of resources, selection of vendors, and provision of services.
We are committed to an inclusive and welcoming environment for everyone on our team and every subcontractor, vendor and client. PSM sees a spectrum of beauty everywhere around us. We hope you do, too.
What our commitment looks like
PSM Marketing backs its values with programs that make good marketing more accessible.
20% women- and minority-owned business discount
A 20% discount for BIPOC-owned, women-owned and LGBTQIA+-owned businesses, and organizations that benefit these groups, to help level the playing field.
20% nonprofit discount
A 20% discount on marketing strategy, branding and websites for nonprofits working to create a better world.
Annual pro-bono website
Each year PSM builds one website at no cost for a women- or minority-owned business, or a nonprofit that supports those groups.
Equal opportunity
Talent exists across every racial, gender and societal boundary. An inclusive team brings our clients more original ideas.
Championing change
PSM shares its approach, successes and lessons to encourage other businesses to build diverse, inclusive workplaces.
Certified woman-owned
PSM Marketing is a WBENC-certified woman-owned business, founded by Terrie S. Wheeler in 1997.
Recent pro-bono website recipients
“We’re on a mission to reimagine healthy convenience. Our innovative product line includes curated snack boxes designed for personal and corporate use, fresh food vending machines, and a tailored workplace snack program. All our products are sourced exclusively from BIPOC and women vendors.”
— Nosh Posh, 2022 pro-bono website recipient
“We are the Minnesota School Outreach Coalition- a collection of organizations committed to the wellbeing, joy, and successes of LGBTQIA+ youth in Minnesota. Through events, resources, and community opportunities, MNSOC supports queer youth in showing up exactly as they are, in ways that feel safe and authentic to them.”
— Minnesota School Outreach Coalition (MNSOC), 2023 pro-bono website recipient
What our clients say
Reviews from the mission-driven organizations PSM Marketing works with.
“PSM Marketing transformed the LWV Minneapolis website. The original website was a bit of a hodgepoge and Michelle/PSM worked their magic to create a website with beautiful design, smart formatting and organization. PSM was responsive, patient and collaborative throughout the project. Excellent!”
— League of Women Voters of Minneapolis, Google review
"I love working with PSM Marketing and highly recommend them! Michelle is so easy to work with, knowledgeable, and produces high quality recommendations, websites, and communications. I love that they are local and women-owned."
— Executive Director of the League of Women Voters of Minnesota, Google review
DE&I questions
Who qualifies for PSM Marketing's 20% discount?
BIPOC-owned, women-owned and LGBTQIA+-owned businesses, organizations that benefit these groups, and nonprofits all qualify for a 20% discount on PSM Marketing's services.
How do I apply for the pro-bono website project?
PSM Marketing donates one website project each year to a women- or minority-owned business, or a nonprofit that supports those groups.
Is PSM Marketing certified as a woman-owned business?
Yes. PSM Marketing is a WBENC-certified woman-owned business, and it's also family-owned and queer-owned.
Does PSM Marketing's commitment apply to its own team?
Yes. PSM does not discriminate in hiring, choosing vendors or serving clients, and it works to keep an inclusive, welcoming environment for everyone it works with.
Let's build something good together.
Ask about PSM's 20% discount, or book a free marketing assessment with Terrie Wheeler or Michelle Wheeler.