PSM Marketing team
Paula Portner
Client Marketing Lead
“I believe the most effective marketing is built on trust, strong relationships, and a deep understanding of what makes each client unique.”
— Paula
Paula at a glance
Role
Client Marketing Lead
Area of expertise
B2B marketing strategy and client project management
Experience
25+ years in B2B marketing
Education and credentials
B.A., Temple University; Project Management Certificate (The Kerzner Approach); Becoming a Rainmaker, The Rainmaker Institute
About Paula
Paula Portner is a Client Marketing Lead at PSM Marketing and a seasoned B2B marketer with more than 25 years of experience developing and executing strategic marketing programs for professional services firms, consulting and training organizations, professional associations and nonprofits. Known for her process-driven approach, results-oriented mindset and strong relationship-building skills, she helps clients achieve meaningful growth.
At PSM, Paula oversees client project management and coordinates every part of marketing strategy and execution. She loves learning what makes each client unique and translating it into marketing that authentically reflects their brand, expertise and value, combining strategic insight with meticulous project management so the work delivers measurable results.
Before joining PSM, Paula was Director of Membership and Business Development for the New Jersey State Bar Association, Channel Marketing Director for LEAP Legal Software and General Manager of Easysoft Legal Software.
Paula holds a Bachelor of Arts from Temple University, completed the Project Management Certificate Program: The Kerzner Approach and is a graduate of Becoming a Rainmaker through The Rainmaker Institute. Outside of work, she enjoys music, travel, writing, time with family and friends, and making memories with her grandchildren.
Work with Paula and the PSM team
Paula is part of the outsourced marketing team led by Terrie Wheeler and Michelle Wheeler. Start with a free marketing assessment.