Michelle R. Wheeler

Michelle's marketing career began long before she had an official job title. Growing up around PSM Marketing, a Minnesota-based professional services marketing agency founded by her mother, Terrie S. Wheeler, MBC, she spent her childhood stapling proposals, stuffing envelopes, and getting a behind-the-scenes look at what it takes to help businesses grow. Marketing was practically part of the family DNA, although it took a few years for Michelle to discover her own passion for it.

That passion took shape in college, where she fell in love with web design and digital marketing. She was drawn to the intersection of creativity, technology, and problem-solving, and especially to the satisfaction of building something that could make a real difference for a business.

After graduating from St. Olaf College in 2014, Michelle launched Spectrum Design and Marketing, running her own agency for five years while continuing to collaborate with PSM clients. In 2019, she merged Spectrum into PSM Marketing and became a partner alongside her mother.

Today, Michelle leads marketing strategy, branding, website development, SEO, and AI search optimization for PSM clients. She especially enjoys working with contractors, manufacturers, nonprofits, professional services firms, and small businesses, where thoughtful marketing can have an outsized impact.

But ask Michelle what she loves most about her work, and she'll tell you it's the people. She loves getting to know business owners, understanding their challenges, and helping them discover opportunities they might not have considered. Whether she's untangling a complicated website project or developing a marketing strategy from scratch, she finds genuine joy in making the complicated feel manageable.

At the heart of her approach is a simple belief: Everyone deserves kickass marketing.

Great marketing shouldn't be reserved for companies with enormous budgets or dedicated marketing departments. Michelle believes a great business should never fail simply because it didn't have access to the marketing expertise it needed to succeed. For her, marketing is about opportunity, fairness, and helping good people with excellent professional services get noticed.

That philosophy shapes how she works. Michelle values transparency, accessibility, collaboration, and plainspoken advice. She builds websites with accessibility in mind, embraces emerging technology without losing sight of the human experience, and believes clients should feel empowered by their marketing, not intimidated by it.

As Michelle puts it, "I love turning chaos into clarity (and having a little fun along the way)."

“Michelle is extremely patient, knowledgeable, creative, and just a joy to work with.”

Carmen G., Google review

“Michelle is so easy to work with, knowledgeable, and produces high quality recommendations, websites, and communications.”

Amy P., Google review

“The original website was a bit of a hodgepoge and Michelle/PSM worked their magic to create a website with beautiful design, smart formatting and organization.”

Office L., Google review

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