So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to Symantec, an SSL certificate is “the standard technology for […]
The Genesis Framework: Why It Rocks
Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a framework has been built, you can apply a theme. Think of the framework as a […]
Starting a Business in Minnesota: Tips and Tricks
Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure, but quickly find
Does Marketing Affect Your Government’s Strategic Plan?
Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to bring new business to your area, tackle a public health crisis, or provide […]
If Websites Were First Dates
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description? Website developer/love doctor Michelle Wheeler is here to make sure your website garners a closer […]
City of New Brighton: Case Study
In February of 2015, I was surfing the web (as all millennials do) and came across the City of New Brighton’s website. As a New Brighton native, I was surprised to find my hometown’s website in such disarray. The overall design was antiquated, the site was not responsive, and the menu structure was out of […]
Understanding Digital Images
Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests, you need a fundamental understanding of how digital images work. In this post, we will explore the concepts of pixels, image resolution and file type, all of which are crucial to your digital literacy.
The Next Generation of Small Business Marketing: Websites
With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print material. In this blog series, we will be exploring the changing landscape of marketing for small businesses.
