In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]
Thinking of Leaving Your Law Firm? Don’t Jump Too Fast
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable firm, or to start your own firm, it can […]
Talented Women Leaving the Law: Could Marketing Demands Play a Role?
Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms or the field entirely, further widening the gap. These women are not struggling and frustrated; in fact, many are at the very peak of their careers. […]
The Best Marketing Strategies for Small Firms and Solos in 2019
As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same, don’t forget to include your marketing efforts for the year in these reflections. Marketing is a challenging ball to juggle for small firms, […]
Why Professional Services Firms Should Outsource Marketing
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires constant attention and effort. If you’re trying to manage your firm’s marketing while […]
