You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply for any new lawyer, though, and that’s the importance of marketing yourself and your skill set.
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable firm, or to start your own firm, it can […]
Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms or the field entirely, further widening the gap. These women are not struggling and frustrated; in fact, many are at the very peak of their careers. […]
As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same, don’t forget to include your marketing efforts for the year in these reflections. Marketing is a challenging ball to juggle for small firms, […]
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires constant attention and effort. If you’re trying to manage your firm’s marketing while […]
As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. Don’t let isolation stop you from success…
Most lawyers pressure themselves to always strive for success; their choice of career makes that clear. If you are the type of person who undergoes years of schooling, stressful tests, and a high-stakes career just to help others, you’re probably quite a go-getter.
Against their best interest, some lawyers and professional service providers would prefer to avoid marketing altogether. Unfortunately for these individuals, marketing is key to sustaining a practice or a small business. In an article for The American Bar Association, Terrie S. Wheeler, a Marketing Coaching expert, breaks the news: the “If I build it, they […]
When you are trying to maintain and even increase your success as a lawyer, word-of-mouth referrals are unquestionably important. While you may interact with your referrals directly through your sales efforts, marketing is also extremely important in the referral process. With the proper marketing strategies, potential clients who have been drawn to you through word-of-mouth […]