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In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I...

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that...

So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has...

Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your...

PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the...

Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate...

If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking...

Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand...

Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your...

By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project...

Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law...

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no...

Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that...

Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the...

Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves...