Professional Services Marketing, LLC
Marketing Motivation Webinars
You are invited to attend Marketing Motivation Webinars FREE of charge! Hosted by Terrie S. Wheeler and Kristy L. Gusick, these webinars will put you on the fast track to marketing success.
2017 Webinar Series
We are already eight months into 2017 and it looks like you are not going to meet your annual revenue goal. But don’t panic! Attend this webinar and learn about tips and strategies you can apply in your business today to help get you back on track to increasing the flow of new business and referrals into your practice. In this webinar, veteran marketing consultant, Terrie Wheeler, will offer proven strategies to help you meet and exceed your own revenue expectations including:
- Analysis – Why you need to analyze your numbers and how to do it
- Forecasting – How to realistically forecast your revenue
- Marketing V. Sales – How marketing can make your sales efforts so much easier
- Be Objective – Why you need to step back and objectively set realistic growth goals
- Marketing is a Contact Sport – How to reengage with your important contacts and referral sources
- Efficient Systems – Why you need systems and processes that can be replicated so you don’t keep reinventing the wheel
- Name Recognition – Specific steps you can take to keep your name recognition HIGH
- Collaborate with Referral Sources – Steps you can take to pursue joint marketing opportunities
- Must-Have Services – How to make sure that the services you offer are actually what clients WANT
- Creative Thought – There are many ways you can apply creativity to the growth of your practice – learn how!
Thursday, August 24, 2016, 11:00 AM CDT – 11:45 AM CDT
In 1997, Terrie S. Wheeler leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). PSM delivers outsourced marketing department and individual marketing coaching services to clients in the legal and financial services industries. Terrie currently serves as Vice Chair of the Lawyers Professional Responsibility Board. Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. Terrie is also a monthly columnist for Attorney at Law Magazine. Her articles are syndicated in 22 markets across the country. Terrie teaches marketing and client service at three Midwestern law schools and regularly presents at CLEs to lawyers in Minnesota and across the country.
If you are a professional service provider, it’s likely that you are building your practice from scratch – or working to grow your practice. This webinar is for you: we want to share the things we’ve seen over our many years in marketing that really help you in your continuing efforts to grow your practice.
Many times making marketing-related decision can be challenging. By sharing real life tears and triumphs, we hope to help you make the most informed decisions possible as you proceed with building your practice. In this webinar, you will learn:
- What marketing strategies really make bring the most long-term value
- How to fit marketing into your busy schedule
- Which marketing tactics are the best on a tight marketing budget
- What types of marketing efforts work best for attorneys, financial advisors and CPAs
- What some of the biggest marketing mistakes are that you don’t want to make
Find out what works and what doesn’t – sign up for this webinar today!
Thursday, October 19, 2016, 11:00 AM CDT – 11:45 AM CDT
After spending 16 years as a financial services entrepreneur and growth consultant, Kristy L. Gusick joined PSM as a partner in 2012. Kristy has the innate ability to make you feel like she has known you forever. A “people person” down to her core, Kristy not only has the business savvy to work with professionals, but the know-how and networking connections to get it done. With her entrepreneurial spirit, no goal seems out-of-reach. Kristy’s experience in business development, marketing, sales, and coaching, has spanned the financial, legal and professional services industries.
As this year comes to a close, it’s time to start thinking about what you want your practice to look like in 2018. This webinar will show you how to develop a results-oriented marketing plan – one you will actually be motivated to implement!
Senior marketing strategist, Terrie S. Wheeler, will boil marketing planning down to the basic, essential elements necessary to create a roadmap for your continued success. In this webinar you will learn how to:
- Identify and reconnect with your best contacts
- Determine what your best clients and referral sources have in common
- Define what makes you truly unique in the marketplace
- Select the right audiences for your marketing efforts
- Deliver compelling messages supporting your expertise
- Create specific and measurable objectives
- Develop your 2018 revenue generation goal
- Create an action plan you will actually engage with
- Measure the ROI of various marketing strategies
Don’t miss out — sign up today!
Thursday, December 7, 2016, 11:00 AM CDT – 11:45 AM CDT
In 1997, Terrie S. Wheeler leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). PSM delivers outsourced marketing department and individual marketing coaching services to clients in the legal and financial services industries. Terrie currently serves as Vice Chair of the Lawyers Professional Responsibility Board. Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. Terrie is also a monthly columnist for Attorney at Law Magazine. Her articles are syndicated in 22 markets across the country. Terrie teaches marketing and client service at three Midwestern law schools and regularly presents at CLEs to lawyers in Minnesota and across the country.