Case study: Law firms
A brand as steadfast as its advocacy: Ron Meyers & Associates.
Since October 2022, PSM has served as the outsourced marketing department for Ron Meyers & Associates, a personal injury law firm in Olympia, Washington. PSM led a complete rebrand, built a new website and runs the firm's ongoing marketing, more than doubling engaged website traffic.
Published October 2026.
Client
Ron Meyers & Associates PLLC
Industry
Law firm: wrongful death, catastrophic injury and nursing home neglect
Location
Olympia, Washington
Engagement
Outsourced marketing department since October 2022
The results
+139%
Engaged website sessions, 2025 vs. 2023
+75%
Visits from organic search, 2025 vs. 2023
3x
Total website sessions, 2025 vs. 2023
3+ years
Outsourced marketing partnership, and counting
The challenge
Ron Meyers has built his practice on serious cases: wrongful death, catastrophic injury, nursing home neglect and the protection of vulnerable adults, for clients across western Washington. His firm's results and reputation in the courtroom were strong.
Its marketing hadn't kept pace. Ron had rarely felt in good hands with a marketing partner, and he wanted a team that would commit the time to tell the firm's story well, act as a trusted advisor and help the firm grow its reputation.
Our approach
PSM started with a marketing assessment, then rebuilt the firm's brand and website before taking over its ongoing marketing.
01
A complete rebrand
A new firm name, tagline, logo, color palette, photography and brand guide that feel soft, approachable and empathetic, yet steadfast and strong, for families facing the hardest moments of their lives.
02
A new website
A WordPress website designed around the people who need help, with clear practice area pages and content for the communities the firm serves.
03
Ongoing marketing
SEO, content and communications managed month to month as the firm's outsourced marketing department.
The rebrand:
The website: before and after
Services in this engagement
Outsourced marketing Law firm branding Law firm website design Personal injury SEO Content + communications
The outcome
Ron Meyers & Associates now has a brand that is empathetic and approachable for grieving and injured clients, and steadfast enough to signal the strength they need in an advocate, and a marketing partner committed to the firm for the long term.
The website is reaching far more of the people who need help. Comparing 2025 with 2023, engaged sessions grew 139% and visits from organic search grew 75%.
More people finding help.
Engaged website visits more than doubled, so more injured people and families across western Washington find the firm when they need it.
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