Outsourced marketing
An outsourced marketing department, led by the owners
PSM Marketing provides outsourced marketing for law firms, engineering firms, manufacturers and other professional services firms. Your PSM team runs your marketing on an ongoing basis, from strategy to execution, and every engagement is led by a partner: Terrie or Michelle Wheeler.
Reviewed by Terrie S. Wheeler, MBC.
Updated November, 2026
Your PSM team
- A partner-level strategist: Terrie or Michelle Wheeler
- A dedicated project manager
- Copywriters and content strategists
- Graphic designers
- Web developers
- SEO and AI search specialists
Is outsourced marketing right for your firm?
Outsourced marketing is usually the right fit when marketing matters to growth but nobody at your firm owns it full time.
Your marketing team is 1 overworked person
Marketing lands on whoever has time, which usually means nobody.
Marketing happens in bursts
A push before a big pitch or event, then months of silence. Consistency is what builds visibility.
Partners are doing marketing at night
Your most expensive people are writing website copy instead of serving clients.
You need senior strategy, not just execution
Freelancers and project shops complete tasks. You need someone deciding which tasks matter.
Outsourced marketing vs. the alternatives
| PSM outsourced marketing | In-house marketing hire | Freelancers or project agencies | |
|---|---|---|---|
| Senior strategy | Included, led by a partner | Depends on the hire; senior talent is costly | Rarely included |
| Range of skills | Strategy, writing, design, web, SEO and AI search | One person, one skill set | Limited to the project scope |
| Continuity | An ongoing team that knows your firm | Resets with turnover | Starts over with each project |
| Cost | A fixed monthly fee, typically $2,500 to $15,000 | Salary, benefits, tools and training | Varies project to project |
| Your management time | Low: one point of contact | High: you manage the role | Medium: you coordinate vendors |
Your whole marketing team, without the overhead.
Hiring a full in-house team for strategy, web, content, SEO and communications is expensive and hard to manage. As a professional services marketing agency, PSM Marketing becomes your marketing department instead. You get a team of strategists, writers, designers and developers for less than the cost of one full-time hire, with a plan we carry out and measure month after month.
In this video, Michelle Wheeler explains how outsourced marketing works and why growing businesses choose PSM Marketing as their marketing department.
What's included
Every capability your firm needs, scaled to your plan and delivered by one coordinated team.
Strategy
Annual and quarterly plans built on The Four Pillars of Marketing™
Branding
Positioning, messaging, logos and visual identity
Websites
Design, development, hosting and ongoing updates
SEO
Technical, on-page and local search visibility
AI search optimization
Visibility in Google AI Overviews and AI Mode, ChatGPT and other AI tools
Content + communications
Blogs, newsletters, social media and client communications
Ways to work with PSM
Choose a full outsourced marketing department, a fixed-scope Quickstart for solo practitioners and small firms, or senior leadership and coaching on their own.
Most clients
Outsourced marketing department
Your ongoing marketing team for a fixed monthly fee: strategy, execution and reporting.
Fractional CMO
Senior marketing leadership a few days a month, to guide your internal team or vendors.
Quickstart Package
Outsourced marketing at a smaller, fixed scope for $2,000 to $4,000 a month: strategy, branding, a Squarespace website, SEO and ongoing support.
Marketing coaching
One-on-one business development coaching for attorneys and other professionals.
What the first months look like
Every PSM engagement has two phases: a one- to three-month foundation, then ongoing monthly marketing.
See how engagements work, including pricing
Free marketing assessment
A no-obligation conversation with Terrie or Michelle about your goals, your market, and what is and isn't working today.
Phase I: Months one to three
One-time foundation projects, such as a website, brand and SEO audit, a strategic marketing plan, branding, website development and a 12-month implementation plan.
Phase II: Ongoing
For a fixed monthly fee, your PSM team handles SEO and AI search optimization, copywriting, social media, design, website maintenance, email and special projects, with regular reporting.
Featured case study
$215K → $3.7M
revenue growth in 1 year.
PSM helped Cedar Creek Energy build a marketing engine that generated more than $3.7 million in revenue in one year.
Read the case study
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth. They are strategic, practical, knowledgeable, and enthusiastically helpful.”
— Todd T., Google review
“We have worked with several other outsourced marketing firms and it was always the same line: 'we will make your online marketing efforts easy.' We never saw results, progress, and the answer was always to throw more money at it. PSM is different, they have a strategy, experts, and walk you through the process. I am so glad we found PSM!!!”
— Jacob H., Google review
Outsourced marketing questions
What is outsourced marketing?
Outsourced marketing means hiring an outside team to run your marketing on an ongoing basis, from strategy through execution and reporting. Instead of hiring staff, your firm gets a full marketing department for a monthly fee. PSM Marketing has provided outsourced marketing to professional services firms since 1997.
How is outsourced marketing different from hiring a marketing director?
A marketing director is one person with one set of skills, plus salary, benefits, tools and training. PSM Marketing's outsourced marketing gives your firm partner-level strategy and a full team of writers, designers, web developers and SEO and AI search specialists, generally for less than the cost of one in-house hire.
How much does outsourced marketing cost?
PSM Marketing’s outsourced marketing costs $2,000 to $4,000 per month for a fixed-scope Quickstart and $4,000 to $10,000+ per month for a full outsourced marketing department, depending on the size of your firm and how quickly you want results. That’s generally less than hiring one in-house marketing person. Every engagement begins with a free marketing assessment.
Is the first consultation free?
Yes. Every PSM Marketing engagement starts with a free, no-obligation marketing assessment with Terrie or Michelle Wheeler. You'll talk through your goals, your market and what is and isn't working today, and leave with ideas you can use whether or not you hire PSM.
Will we work with the same people?
Yes. With PSM Marketing, Terrie or Michelle Wheeler is your main point of contact for the life of the engagement. A dedicated project manager and the same team of specialists work on your account over time, so they learn your firm, your clients and your goals.
What's the difference between outsourced marketing and a fractional CMO?
A fractional CMO provides part-time senior marketing leadership to guide your internal staff or vendors. PSM Marketing's outsourced marketing department includes that same senior leadership plus the team that does the work: strategy, writing, design, websites, SEO and AI search optimization.
Ready for a marketing department?
A free marketing assessment with Terrie or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.