Michelle R. Wheeler - PSM Marketing

Every fall, managing partners and firm owners ask some version of the same question: what should we do differently with our marketing next...

Image file types fall into two families. Raster files, like PNG, JPG and WebP, are made of pixels and have a fixed size. Vector files,...

Tell someone you own a business with your mother or daughter and there’s a good chance you know what comes next. “I could never work with...

Partner, PSM Marketing Published September 17, 2026 For years, search engine optimization had a fairly straightforward goal: get your...

Understanding the 3 Waves of SEO If you’ve been paying attention to SEO lately, you may have the uncomfortable feeling that someone keeps...

Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their...

Silence is Not Neutral Anymore We are living through a moment that demands moral clarity. The rise of authoritarianism and openly fascist...

We Stand Against ICE: PSM Marketing’s Call for Justice and Community Solidarity At PSM Marketing, we believe marketing and values go hand...

Yes, Your Company Should Outsource Its Marketing in 2026 Marketing in 2026 looks nothing like it did even a few years ago. AI enhanced...

As 2025 winds down, we want to take a moment to say thank you. At PSM Marketing, we’re grateful every day for the relationships we’ve...

Let’s be honest...five years ago, the idea of getting law firm clients from an AI chatbot would’ve sounded absurd. But today, tools like...

When someone lands on your law firm’s website, they’re usually looking for one thing: help. Fast. If your site buries critical information...

Remember the good old days of SEO? You picked a few keywords, optimized your content, tracked your rankings in a tidy spreadsheet, and...

Search Is Changing. If You’re Still Just Doing SEO for Google, You’re Already Behind We're so accustomed to just “Googling it,” but that's...

Courage, Clients, and a Constitutional Crisis: Marketing Your Law Firm in 2025 America is facing a crisis of democracy — and our legal...