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Michelle R. Wheeler
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The History of Marketing for Law Firms

The History of Marketing for Law Firms

At the crossroads of law and business, a new era dawned for the legal profession in 1977. With the landmark Supreme Court ruling in Bates v. State of Arizona, the age-old restrictions barring lawyers from advertising were overruled. For the first time, attorneys could...

5 Reasons to Outsource Your Marketing

5 Reasons to Outsource Your Marketing

Do You Want to Outsource Your Marketing? In today's fast-paced business landscape, effective marketing is crucial for success. However, managing marketing efforts in-house can be a daunting task, especially for small and medium-sized businesses. That's where...

The Importance of Choosing the Right CRM for Contractors

The Importance of Choosing the Right CRM for Contractors

In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...

The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

Top 5 Marketing Mistakes Made by Green Energy Companies

Top 5 Marketing Mistakes Made by Green Energy Companies

As the world increasingly focuses on sustainability and renewable energy sources, green energy companies have a unique opportunity to make a positive impact. However, navigating the marketing landscape in this industry can be challenging. To maximize success, it's...

Google Analytics: The Key to Measuring ROI

Google Analytics: The Key to Measuring ROI

Google Analytics plays a critical role in marketing by providing valuable insights into website traffic, user behavior, and conversion rates. With Google Analytics, businesses can track the success of their digital marketing campaigns and make data-driven decisions...

Weighing the Cost + Benefits of Google Ads for Small Businesses

Weighing the Cost + Benefits of Google Ads for Small Businesses

For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...

5 Signs Your Website is Due for a Refresh

5 Signs Your Website is Due for a Refresh

Are you still rocking a website design from the early 2000s? Do you feel like your website takes longer to load than a dial-up connection? Is your navigation so confusing that even your grandma can't find what she's looking for? Well, it sounds like your website is...

Why Choosing the Right CRM is Crucial for Your Business

Why Choosing the Right CRM is Crucial for Your Business

As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...

The Basics of SEO: A Beginner’s Guide

The Basics of SEO: A Beginner’s Guide

What is SEO and Why is it Important? Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). SEO is important because it helps your website appear higher in search...

Shining a Light on Solar Energy Marketing

Shining a Light on Solar Energy Marketing

Trends + Tips for Residential and Commercial Success As the world transitions towards a cleaner and more sustainable energy future, solar energy is emerging as a viable alternative to traditional fossil fuels. Solar energy companies are uniquely positioned to...

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