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Michelle R. Wheeler
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Shining a Light on Solar Energy Marketing

Shining a Light on Solar Energy Marketing

Trends + Tips for Residential and Commercial Success As the world transitions towards a cleaner and more sustainable energy future, solar energy is emerging as a viable alternative to traditional fossil fuels. Solar energy companies are uniquely positioned to...

How to Avoid Rainbow Washing this Pride Month

How to Avoid Rainbow Washing this Pride Month

Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...

Millennials + Pandemic = The Evolution of Professionalism

Millennials + Pandemic = The Evolution of Professionalism

How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...

8 Rules of Video Call Etiquette While Working from Home

8 Rules of Video Call Etiquette While Working from Home

Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...

How to Support Small Businesses During COVID-19

How to Support Small Businesses During COVID-19

We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...

How to Maintain Your Sanity When Working from Home

How to Maintain Your Sanity When Working from Home

Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

5 Spring Cleaning Tips for Your Small Business Website

5 Spring Cleaning Tips for Your Small Business Website

Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...

Gutenberg is Coming: Exploring the Latest WordPress Page Editor

Gutenberg is Coming: Exploring the Latest WordPress Page Editor

Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...

What’s a Website Plugin?

What’s a Website Plugin?

What Is a Website Plugin? If you’re not immersed in the world of website development, you may not know what a website plugin is. That’s okay! Maybe you’ve heard your IT person talk about them, but you don’t really understand what a website plugin is and how it works?...

PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand

PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand

PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform...

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