Are you still rocking a website design from the early 2000s? Do you feel like your website takes longer to load than a dial-up connection? Is your navigation so confusing that even your grandma can't find what she's looking for? Well, it sounds like your website is...
As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...
What is SEO and Why is it Important? Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). SEO is important because it helps your website appear higher in search...
Trends + Tips for Residential and Commercial Success As the world transitions towards a cleaner and more sustainable energy future, solar energy is emerging as a viable alternative to traditional fossil fuels. Solar energy companies are uniquely positioned to...
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...
Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...
Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...
Coronavirus, or COVID-19, has impacted small businesses disproportionately. While industries like travel, hospitality, and others will benefit from government support, many small e-commerce and online businesses are struggling in the...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...