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Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...

24 Marketing Ideas for Small Law Firms in 2024

24 Marketing Ideas for Small Law Firms in 2024

Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...

The History of Marketing for Law Firms

The History of Marketing for Law Firms

At the crossroads of law and business, a new era dawned for the legal profession in 1977. With the landmark Supreme Court ruling in Bates v. State of Arizona, the age-old restrictions barring lawyers from advertising were overruled. For the first time, attorneys could...

The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

Does having a Social Media Presence Benefit Lawyers?

Does having a Social Media Presence Benefit Lawyers?

Today, having a social media presence is essential for businesses and professionals to connect with their clients and build their brand. As a lawyer, you are no exception, as having a social media presence can benefit your practice. Here are some ways in which having...

Marketing for Lawyers: The Best Strategies for 2023

Marketing for Lawyers: The Best Strategies for 2023

Marketing is an essential part of any successful legal practice. Today, competition among law firms is fierce, and attracting new clients is a constant challenge. However, there are several marketing strategies that lawyers can use to attract new clients and stand out...

How Lawyers Can Get Back into Marketing Post-Pandemic

How Lawyers Can Get Back into Marketing Post-Pandemic

If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...

How Legal Advertising Rules are Changing in Minnesota

How Legal Advertising Rules are Changing in Minnesota

How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the...

Easing Back into Marketing Post-Covid

Easing Back into Marketing Post-Covid

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...

How to Track the ROI on your Marketing Efforts

How to Track the ROI on your Marketing Efforts

Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...

How to Choose the Right Marketing Company for Your Law Firm

How to Choose the Right Marketing Company for Your Law Firm

I have a prospective law firm client who found PSM through the SEO we do.  It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...

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