Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!
We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer, President of the Minneapolis law firm of Schaefer Halleen, […]
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your website early on and are still […]
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an email newsletter existed; now there are many options.
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These are valid questions. After […]