Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices...
Terrie S. Wheeler
Marketing Best Practices for Women Lawyers
Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and...
Successful Marketing for Newer Lawyers: What you Didn’t Learn in Law School
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school...
Lead With Your Strengths: The Key To Marketing Success For Introverts
As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill...
Never Underestimate the Value of a Strong Handshake!
A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the...
Today’s Investment in Tomorrow’s Results
It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that...
Sweat the Small Stuff: The Ethics of Marketing Your Law Practice
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law...
You’re the CEO of Your Practice: Think Like an Entrepreneur
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here....
Content is King
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter,...
Tips for Creating Interesting and Informative Videos
By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website...
Staying Top-of-Mind: Part II
Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that...
Staying Top-of-Mind
Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will...
It’s a Buyer’s Market: How to Gather Feedback
By Terrie S. Wheeler Continuing from It's a Buyer's Market: Make Sure Your Clients Are Happy, here are some of the most effective ways in...
Marketing and the Art of Mentorship: Mentoring Tips
By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned,...
Marketing and the Art of Mentorship
By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to...











