It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that by being “out there’ in the marketplace with a stellar reputation, clients will seek them out in droves. Consider for a moment a different approach, the “If you build it, they will come” mentality. Cue Kevin Costner in Field of Dreams. The key here is building it; investing in your future knowing that if you develop the marketing infrastructure you need in your practice (strategic plan, website, social media, client communications, Contact Action Plan, marketing coaching….) clients WILL see the value you bring and will hire you. But first, you must invest time and money into building your marketing foundation. In doing so, your business WILL grow and prosper. You just need to place a high value on the “building it” phase.
Another Example
We, the Wheelers, are paying today for something that will reap significant rewards in the future. We are going solar and adding 48 solar panels to the top of our home with the knowledge that we are all but eliminating our reliance on the electric company. Not only that, we can sell back excess electricity we produce to the utility company! 
While we are paying a rather significant sum upfront, we know that over time, the rewards will start shining through. Even after factoring in the upfront price of our solar system, we will still save over $250,000 over the next 25 years. Of course, we are also being earth-friendly consumers by reducing our carbon footprint. Just like with our solar project, when you’re really committed to growing your practice, it’s necessary to make an investment now that you KNOW will pay off in the future. It doesn’t make it any easier, but you move forward knowing that today’s investment will reap significant rewards for you down the road. We are always here to discuss how PSM can help you grow your practice, or, in general, to help you achieve a sunny outlook on your future prospects. If you build it, they will come.
In 1997, Terrie leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal and financial services industries. Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. During this time she and her marketing team led all marketing and business development efforts at the firm-wide, practice group, industry group and individual attorney levels by creating and implementing highly-targeted and results-oriented marketing strategies.