Industries / Contractors
Marketing for contractors that keeps your crews booked.
PSM Marketing is a contractor marketing agency that serves as the outsourced marketing department for contractors and trade businesses, from general contractors and roofers to HVAC, plumbing and landscaping companies. Your PSM team builds the website, local search visibility and reputation that bring in steady work.
Reviewed by Michelle R. Wheeler
Updated November 2026
1997
Founded by Terrie S. Wheeler, MBC
15+
Trades and contractor types we've marketed
WBENC
Certified woman-owned, family-run business
5.0
Google rating from PSM Marketing clients
Why contractor marketing is different
Contractors win work on trust, timing and reputation, often against competitors down the street.
Referrals alone aren't enough anymore
Even referred customers check your website and reviews before they call. If competitors look better online, they get the job.
Local search decides who gets the call
When homeowners search for a roofer or plumber near them, the map results and reviews decide who they contact first.
Homeowners and commercial clients buy differently
Homeowners want trust and responsiveness. Commercial clients and general contractors want capacity, safety and a track record. Your marketing has to speak to both.
Seasons and capacity change fast
Marketing should ramp up when you need work and ease off when crews are booked, all within one plan.
Contractor marketing case study
They say that proof is in the pudding, right?!
Contractor marketing services from PSM Marketing
Outsourced marketing department
Strategy, content, design and digital, run by one partner-led team on a monthly retainer.
Websites that win the job
Project galleries, service pages and quote forms that turn visitors into calls.
Local SEO and reviews
Google Business Profile, local search visibility and a steady flow of customer reviews.
Branding from trucks to job signs
A logo and look that's consistent on your website, trucks, yard signs and uniforms.
Trades we work with
Residential and commercial contractors across the building trades. Clients include Kolden Renovations, Moonstone Design and Build, Wise Design and Remodel, Precision Exteriors, NHH Roofing Plus, Camacho Contractors, Midwest Attic Solutions, Cedar Creek Energy and Daylight Specialists. See contractor websites by PSM Marketing →
General and commercial contractors
Capability, safety and project history for owners and developers
Roofing and exteriors
Storm-season visibility and reviews that win homeowners' trust
HVAC, plumbing and electrical
Local search and service pages that bring in calls year-round
Home construction and remodeling
Project galleries and branding that show your craftsmanship
Flooring
Galleries by floor type, local SEO and trade partnerships with builders and designers
Landscaping and outdoor services
Seasonal campaigns and before-and-after galleries
What clients say
“The PSM marketing team is phenomenal, they ensure to educate you along the process and ensure that they are providing you the proper value based on your needs.”
— Jose S., Google review
“We felt our companies website was a cookie cutter version of other similar companies in our area. [...] Michelle and the team at PSM delivered a website that is professional, highlights our companies niche, making us stand out from the crowd.”
— Ann L., Google review
Contractor marketing questions
Do you work with residential and commercial contractors?
Yes. PSM Marketing works with contractors who serve homeowners, commercial clients or both, and builds marketing that speaks to each audience.
Can you help us get more Google reviews?
Yes. PSM sets up a simple review process for your team and manages your Google Business Profile, so happy customers turn into visible reviews.
Do you serve contractors outside Minnesota?
Yes. PSM Marketing is based in Minnesota and works with contractors across the country by video.
How do you measure results?
PSM tracks calls, form fills, website traffic, map visibility and reviews, and reviews results with you in monthly meetings.
How much does contractor marketing cost?
PSM Marketing’s Quickstart package runs $2,000 to $4,000 per month. Full outsourced marketing engagements start around $4,000 per month. Both are 12-month agreements.
What does a contractor marketing agency do?
A contractor marketing agency helps contractors and trade businesses get found and win more jobs. PSM Marketing handles strategy, branding, websites, local SEO, reviews and content as one team, so you don’t have to manage separate vendors.
Let's keep your schedule full.
A free marketing assessment with Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.