Industries / Small businesses
Small business marketing, without the full-time hire.
PSM Marketing serves as the outsourced marketing department for small businesses, from restaurants and retailers to tech companies, realtors and creative entrepreneurs. Your PSM team handles strategy, branding, your website and social media, so you can focus on running your business.
Reviewed by Michelle R. Wheeler
Updated October 2026
1997
Founded by Terrie S. Wheeler, MBC
$2,000
Starting monthly investment with the Quickstart Package
WBENC
Certified woman-owned, family-run business
5.0
Google rating from PSM Marketing clients
Why small business marketing is different
Small business owners do everything, and marketing is usually the first thing to slip.
You don't have time to be your own marketer
Between customers, staff and operations, marketing gets done in the margins. A dedicated team keeps it moving every month.
A full-time hire costs more than you need
One marketing employee can't cover strategy, design, writing and SEO. An outsourced team gives you every skill for less.
You need to look as professional as bigger competitors
A strong brand and modern website help a small business earn trust and stand out in a crowded market.
Every marketing dollar has to pay off
Your plan should focus on the few things that bring in customers, and measure them so you know what's working.
How PSM supports small businesses
A marketing plan that fits your stage
Clear goals, customers, messages and measures. Many small businesses start with the Quickstart Package at $2,000 to $4,000 a month.
Websites that bring in customers
Fast, mobile-friendly sites and online stores that make it easy to buy, book or call, and that you can update yourself.
Found on Google and in AI search
Your Google Business Profile, local search and AI search visibility, so new customers find you first.
Branding and social media
A logo and look that make your business recognizable, plus posts and newsletters that keep customers coming back.
Small businesses we work with
Owner-led businesses of every kind, from startups to established local favorites.
Restaurants, wineries and breweries
Branding, websites and social media that fill tables and taprooms
Retail and independent shops
Local search and a brand that sets you apart from big-box stores
IT and technology companies
Clear messaging that explains what you do to non-technical buyers
Realtors
Personal branding and websites that bring in referrals and listings
Artists, authors and speakers
Websites and branding that showcase your work and book more engagements
Recreation, tourism and pet services
Seasonal campaigns and local visibility that keep you booked
What clients say
“She took the time to really understand the needs of my small business and helped me take my product to market.”
— Nick R., Google review
“As a small, side-hustle startup with dreams of being bigger, we came to PSM to make us look professional, and help guide our brand and style concerns.”
— Jason U., Google review
“I worked with Michelle to get a website and Google listing setup for my small business. Everything done was above and beyond what I expected.”
— Matthew J., Google review
“They created a small business package that was a perfect fit for our needs.”
— Belen R., Google review
“PSM Marketing really helped my business magnify and perfect our online image.”
— Jules S., Google review
“PSM was a pleasure to work with! They added so much value in consulting on a variety of topics. I'm excited to work with them more on future projects that arise.”
— Kyrie P., Google review
Small business marketing questions
What's the best way for a small business to start?
Most small businesses start with the Quickstart Package. It builds your marketing plan and the essentials to carry it out, for $2,000 to $4,000 a month.
Why outsource instead of hiring a marketing employee?
One employee can't cover strategy, design, writing, websites and SEO. An outsourced PSM team gives you all of those skills, usually for less than a full-time salary.
Can we update our own website?
Yes. PSM builds easy-to-update websites and trains you to make everyday changes.
How do you measure results?
PSM tracks website visits, calls, form fills, social engagement and new customers, and reviews results with you in monthly meetings.
Do you work with small businesses outside Minnesota?
Yes. PSM Marketing is based in Minnesota and works with small businesses across the country by video.
Let's get your marketing off your plate.
A free marketing assessment with Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.