Small business websites
Website design for small businesses
PSM Marketing designs and builds websites for small businesses and startups. A partner-level strategist, Terrie Wheeler or Michelle Wheeler, leads a team that plans, writes, designs and builds a site that explains what you offer, earns trust and makes it easy for customers to buy, book or call.
Reviewed by Michelle R. Wheeler
Updated October 2026
What a small business website needs to do
Your website is often the first impression a customer has of your business. A good one answers their questions quickly and gives them a clear next step.
Say what you do, fast
Visitors should understand what you offer and who it's for within seconds.
Earn trust
Reviews, photos of your work, your story and clear contact details show you're a real, reliable business.
Work on a phone
Most visitors are on a phone. Your number, booking link or cart should be one tap away.
Get found
Clear structure, a page for each product or service and local SEO built in, so the site brings in customers.
How PSM Marketing builds your website
Every website project follows the same steps, so you know what's happening and what we need from you at each stage.
STEP 01
Discovery
We review your current site and analytics and talk with you about your customers, your goals and what you sell.
STEP 02
Platform and site map
We help you choose the right platform, then plan each page with one purpose and one primary keyword.
STEP 03
Writing
PSM writers draft every page in plain language. You review and approve it before anything goes live.
STEP 04
Design
A custom design built on your brand, shown to you for feedback before development starts.
STEP 05
Development and testing
A fast, secure build, tested on phones, tablets and desktops, with redirects so you keep your rankings.
STEP 06
Training and launch
We show you how to update the site, then launch and keep it secure and current.
The right platform for you
PSM builds on WordPress and Squarespace, and sets up online stores on Shopify and Etsy. We'll walk you through the pros and cons of each.
Built to grow with you
Start with the pages you need now and add more as your business grows, without starting over.
Your outsourced marketing department
A plan only works if someone carries it out. PSM Marketing gives your business a partner-level strategist, a dedicated client marketing lead and a full creative and digital team, for less than the cost of one in-house hire.
Outsourced marketing
A full marketing team that works as your marketing department every month, for $4,000 to $10,000+ a month.
Learn more →
Quickstart Package
A marketing plan and the essentials to carry it out, for smaller businesses and organizations, at $2,000 to $4,000 a month.
Learn more →
Fractional CMO
Senior marketing leadership for organizations that already have in-house marketing staff.
Learn more →
Marketing coaching
One-on-one marketing coaching for owners, leaders and staff who want to build their own skills.
Learn more →
What small business websites include
Product and service pages
A clear page for each thing you sell, written to answer the questions customers ask.
Booking and contact forms
Short, mobile-friendly forms, booking links and click-to-call buttons.
Reviews and photos
Google reviews and photos of your work displayed where they help most.
SEO built in
Clear structure, schema markup and fast pages that help customers find you in Google and AI search.
Branding
A logo, colors and messages that look consistent on your site, signs and social media.
Also for small businesses: Small business marketing strategy · SEO for small businesses · All small business marketing
What small business owners say
“PSM Marketing was absolutely fantastic to work with from the start to finish of my projects! They made the vision of my website and the rebranding of my company come to life and I could not be more pleased with the end result!”
— Carmen Gates, Google review
“As an artist, I reached out to local web designers to design my website. While some designers didn't even bother to respond to my request, Michelle at PSM Marketing responded, we discussed my needs, and she designed a fantastic Etsy Shop for me. I'm very pleased with the results.”
— Peter Ross, Google review
“I can't begin to tell you how wonderful the entire experience of working with Michelle and PSM Marketing. She took the time to really understand the needs of my small business and helped me take my product to market.”
— Nick Robinson, Google review
Small business website design: questions
How long does a small business website take?
Most small business websites take a few months from discovery to launch. Timing depends on the number of pages, how much content needs to be written and how quickly you review drafts.
Which platform should my business use?
It depends on what you sell and how you'll update the site. PSM Marketing builds on WordPress and Squarespace and sets up stores on Shopify and Etsy, and will recommend the best fit.
Do you write the content?
Yes. PSM Marketing writers draft every page in plain language, and you review and approve it before it goes live.
Can I update the website myself?
Yes. PSM shows you how to make everyday changes and is available when you need help.
How much does a small business website cost?
It depends on the number of pages, how much content needs to be written and the features you need. Many small businesses start with a website, then move into ongoing marketing. PSM's Quickstart Package runs $2,000 to $4,000 a month.
Do you work with small businesses outside Minnesota?
Yes. PSM Marketing is based in St. Paul and Rush City and works with businesses across the country by video.
Small business marketing insights
Let's talk about your business's marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.