Law firm marketing
Marketing for business and corporate lawyers
PSM Marketing is the outsourced marketing department for business and corporate law firms. A partner-level strategist, Terrie Wheeler or Michelle Wheeler, leads a team of writers, designers, developers and SEO specialists who build the referral relationships, reputation and attorney visibility that bring in business clients.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
How business clients choose a lawyer
Business owners and in-house counsel rarely hire a lawyer from an ad. They hire someone they've been referred to, then check that person out online.
Referrals start the search
Most business matters come from accountants, bankers, other attorneys and existing clients. Your marketing should keep those referral sources close.
Attorney bios close the deal
Before they call, business clients read your bio for experience, industries served, publications and representative matters.
Expertise has to be visible
Articles, speaking and LinkedIn activity show prospects and referral sources what you know before you meet.
Growth depends on more than a few rainmakers
When new business rests on one or two partners, growth stalls. Every attorney needs a plan to build relationships.
Your outsourced marketing department
Most business law firms don't need another vendor. They need a marketing team that knows the firm, works every month and answers to the partners. That's PSM Marketing: a partner-level strategist, a dedicated client marketing lead and a full creative and digital team, for less than the cost of one in-house hire.
Outsourced marketing
A full marketing team that works as your marketing department every month, for $4,000 to $10,000+ a month.
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Quickstart Package
A marketing plan and the essentials to carry it out, for smaller firms and solo practitioners, at $2,000 to $4,000 a month.
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Fractional CMO
Senior marketing leadership for firms that already have an in-house marketing team.
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Marketing coaching
One-on-one business development coaching for attorneys and practice groups.
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How PSM helps business and corporate law firms
Strategy
A written marketing plan built on The Four Pillars of Marketing™, with goals for referral sources, practice groups and every attorney.
Branding
A brand and message that show business clients what your firm is known for, on your website, proposals and LinkedIn.
Websites
A site with attorney bios that show experience, industries served and representative matters.
SEO
Practice area pages and attorney bios that rank when referred clients search for you.
AI search optimization
Visibility when business owners ask ChatGPT, Gemini, Perplexity, Copilot or Claude for a lawyer.
Content + communications
Articles, client alerts, newsletters and LinkedIn posts on the issues your business clients face, always edited and approved by a person.
Also for law firms: Local SEO for lawyers · Reputation management · All law firm marketing
What business lawyers say
Featured result
6 to 15 attorneys
A Minnesota law firm has worked with PSM Marketing as its outside marketing firm since 2019. Over that time, the firm has grown from six lawyers to 15.
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth. They are strategic, practical, knowledgeable, and enthusiastically helpful.”
— Todd T., Google review
“Terrie Wheeler (principal at PSM) is a keen intellect and a superb resource for all things related to legal marketing.”
— Brad L., Google review
“They are the best for legal marketing and networking and business development.”
— Toni H., Google review
Marketing for business law firms: questions
How do business law firms get new clients?
Mostly through referrals from accountants, bankers, other attorneys and current clients, supported by strong attorney bios, thought leadership and a website that shows your experience.
What business law practice areas does PSM work with?
Corporate and business formation, contracts, mergers and acquisitions, intellectual property, employment, commercial real estate and other areas that serve businesses.
Do business law firms need SEO?
Yes. Even referred clients search for your firm and your attorneys before they call. SEO and AI search optimization make sure they find credible, current information.
Can you help our attorneys with business development?
Yes. Terrie S. Wheeler, MBC, coaches attorneys one-on-one and in practice groups to build relationships and their own books of business.
How does a PSM engagement work?
Most firms start with a strategic marketing plan built on The Four Pillars of Marketing™. Your PSM team then carries it out every month, under a 12-month agreement.
Law firm marketing insights
Let's talk about your firm's marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.