Case study: Small businesses
How Minnesota artist Adam Turman more than doubled his revenue.
Since 2023, PSM has served as the outsourced marketing department for Minnesota artist Adam Turman, helping him secure large mural projects, grow his Minnesota State Fair presence and rebuild his Shopify store. His revenue has more than doubled since 2023.
Published October 2026.
Client
Adam Turman
Industry
Artist: murals, prints and an online store
Location
Minnesota
Engagement
Outsourced marketing department since 2023
The results
2x+
Revenue since Adam began working with PSM in 2023
+35%
Website sessions, 2024 vs. 2023
+52%
Tracked website conversions, 2024 vs. 2023
6k+
Increase in Instagram followers in 3 years
The challenge
Adam Turman is one of Minnesota's best-known artists, with a style people recognize on murals, prints and merchandise. Like most working artists, he was running a business on top of making the art: pursuing commissions, selling at events and keeping an online store current.
He needed a marketing partner who understood his work and could help him reach bigger mural clients, make the most of his Minnesota State Fair booth and turn his website into a stronger store, without taking time away from the studio.
Our approach
PSM works as Adam's marketing department, connecting his public work, his in-person sales and his online store.
01
Landing large murals
PSM helped Adam pursue and secure large mural projects, positioning his portfolio for the businesses and organizations that commission public art.
02
Growing the State Fair booth
PSM helped grow Adam's presence at the Minnesota State Fair, one of the most important selling events of his year.
03
Rebuilding the Shopify store
In May 2024, PSM launched a rebuilt Shopify website that makes it easier for fans to browse his work and buy online.
Services in this engagement
Outsourced marketing Small business marketing strategy Shopify website SEO Content + communications
“PSM is great! Terrie and Michelle are top notch to work with. Not only is the marketing work they do great, but they are also advocates of my business. I love to work with businesses and people that not only do good work and have great customer service, but they go the extra mile and really love their clients and what they do. I'd recommend PSM Marketing to any business that's looking to grow their awareness with a team that actually cares about them. Thanks Team PSM!”
— Adam Turman, Google review
The outcome
With PSM as his marketing department, Adam has more than doubled his revenue since 2023, landed large mural projects, grown his State Fair presence and launched a stronger Shopify store. In 2024, the year the new site launched, website sessions grew 35% over 2023 and tracked conversions grew 52%.
Just as important, Adam has a team that champions his business, so he can spend more of his time on the art.
Revenue more than doubled.
Bigger walls, a busier booth and a better online store, all working together since 2023.
More case studies
Want a marketing department that keeps pace with your growth?
A free assessment with Terrie Wheeler or Michelle Wheeler. You leave with ideas you can use, whether or not we work together.