[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are...
Digital
How to Support Small Businesses During COVID-19
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are...
Virtual Marketing Model Leads to Work-Life Balance
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has...
Content Marketing and Blog Trends for 2020
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020,...
6 Ways to Manage Email During The Busy Time of Year
During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical...
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as...
Like, Share, Follow: Marketing Tactics for Lawyers
Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with...
The New Landscape of Social Media and What it Means for You
2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to...
Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage
PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the...
The Argument for a Strong Brand Voice
By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project...
Sweat the Small Stuff: The Ethics of Marketing Your Law Practice
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits...
Building High Quality Referral Relationships: What it Really Takes
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are...
How to Use Your Website to Develop Business
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for...
The Elusive Elevator Speech: Tips on How to Communicate Your Niche
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses...















