It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a responsible way to help flatten the curve of this global pandemic. We might be homebound as consumers, but we still have one crucial asset to help small businesses: buying power.
For further information on this topic, please join us on our up-coming webinar hosted by author Kristy Gusick called “Toxic Client Relationships: Learn how and When to Disengage” which is scheduled for Thursday, March 26th 11:30am – 12:15pm CDT. Kristy has been working within and for professional service firms since 1994 and has been a partner at the marketing firm, PSM Marketing since 2012. As a part of her work with many clients, she often helps them develop and implement strategies around identifying and removing toxic clients – then replacing them with new A-Level clients.
Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!
Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.