Services

Every fall, managing partners and firm owners ask some version of the same question: what should we do differently with our marketing next...

Image file types fall into two families. Raster files, like PNG, JPG and WebP, are made of pixels and have a fixed size. Vector files,...

A press release boilerplate is a short, standardized paragraph at the end of a press release that describes the organization behind the...

Partner, PSM Marketing Published September 17, 2026 For years, search engine optimization had a fairly straightforward goal: get your...

Professional Services Firms are Built with Credibility, Not Advertising For decades, newspapers and magazines have carefully separated...

Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t...

Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their...

Ranking on Google doesn’t matter if the right clients can’t find you Most business owners have heard they “need SEO.” But far fewer...

Search Has Changed, But Are You Measuring It Correctly? If you’re still judging success by rankings alone, you’re missing the bigger...

Your Next Referral Source Isn’t a Person—It’s an Algorithm If Google used to be a directory, it’s now a decision-maker. With AI-generated...

As the founder of PSM Marketing, I’ve spent decades helping professional service firms grow. I’m excited about AI. We use it every day....

Silence is Not Neutral Anymore We are living through a moment that demands moral clarity. The rise of authoritarianism and openly fascist...

Let’s be honest...five years ago, the idea of getting law firm clients from an AI chatbot would’ve sounded absurd. But today, tools like...

When someone lands on your law firm’s website, they’re usually looking for one thing: help. Fast. If your site buries critical information...

Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach...