Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a...
SEO + AI
Leveraging Google Business Profiles for Lawyers
In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity....
Do Social Media Profiles Really Boost SEO? Let’s Break It Down!
Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social...
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews....
Unlocking the Power of SEO + Social Media in B2B Marketing
In an era marked by a digital revolution, SEO and social media have emerged as powerful tools in the B2B marketing landscape. While you...
Thoughts on the Future of AI and Blogging
Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years,...
The Basics of SEO: A Beginner’s Guide
What is SEO and Why is it Important? Search Engine Optimization (SEO) is the practice of optimizing your website to increase its...
Website Best Practices to Enhance Your Online Presence
A robust online presence is essential for businesses aiming to attract and retain clients. Implementing effective website best practices...
Why Copywriting is So Important for SEO
Copywriting is an essential aspect of any digital marketing strategy. It involves writing persuasive, engaging, and informative content...
Why Integrating Video on Your Website + Social Media Makes Sense
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that...
How to Choose the Right Marketing Company for Your Law Firm
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to...
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started...
COVID-19 Made Content Marketing the Emperor
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even...
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content,...
How to Proactively Communicate with Clients During COVID-19
[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are...















