Strategy

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has...

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical...

Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy....

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as...

Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with...

Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains...

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to...

Websites are essential for professional service firms because they act as a central hub for building credibility, showcasing expertise,...

In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I...

PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the...