Pillar IV: Measuring ROI

If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking...

Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand...

By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project...

Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law...

By Lauren Schufman, Client Marketing Lead So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy...

By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a...

Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100...

It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose...

By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what...

By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website...

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no...

By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits...

Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are...

In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for...

Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice...