The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your clients, prospects and referral sources in person at your office, a coffee shop or a restaurant. But as we all know those meetings are simply not possible right now due to the COVID-19 restrictions. Here are 6 tips to help you stay in touch with your contacts in a meaningful way during our ‘stay at home’ mandate.
It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.
It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.
For further information on this topic, please join us on our up-coming webinar hosted by author Kristy Gusick called “Toxic Client Relationships: Learn how and When to Disengage” which is scheduled for Thursday, March 26th 11:30am – 12:15pm CDT. Kristy has been working within and for professional service firms since 1994 and has been a partner at the marketing firm, PSM Marketing since 2012. As a part of her work with many clients, she often helps them develop and implement strategies around identifying and removing toxic clients – then replacing them with new A-Level clients.
Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a result, companies need to adjust their content strategy and approach […]
During the busy time of year – or tax season – many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and financial professionals say managing email is a very time consuming and frustrating act that takes time away from their true work.
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your website early on and are still […]
Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking opportunities. There are a few things you can do to […]