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The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

The Difference Between Sales and Marketing

The Difference Between Sales and Marketing

According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned."  So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...

7 Best Practices for Marketing on LinkedIn

7 Best Practices for Marketing on LinkedIn

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...

Public Relations 101 for Law Firms

Public Relations 101 for Law Firms

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...

6 Tips to Help You Stay in Touch with Contacts During Quarantine

6 Tips to Help You Stay in Touch with Contacts During Quarantine

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...

Don’t Let Your Content + Blogs Succumb to COVID-19

Don’t Let Your Content + Blogs Succumb to COVID-19

With so many business and personal challenges brought on by the COVID-19 pandemic, it’s easy to forget three things: First, your clients are looking for help and advice as they confront the same challenges you and your firm are coping with today. Second, search engine...

How to Proactively Communicate with Clients During COVID-19

How to Proactively Communicate with Clients During COVID-19

We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

Content Marketing and Blog Trends for 2020

Content Marketing and Blog Trends for 2020

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a...

6 Ways to Manage Email During The Busy Time of Year

6 Ways to Manage Email During The Busy Time of Year

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and...

Is Your Website Working FOR You?

Is Your Website Working FOR You?

Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...

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