Marketing coaching
One-on-one coaching to grow your book of business.
PSM Marketing provides one-on-one marketing and business development coaching for lawyers and other professionals. Terrie S. Wheeler, MBC, helps you build a personal marketing plan, then meets with you every week or two to keep it moving.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
Your coaching
- One-on-one sessions with Terrie S. Wheeler, MBC
- Bi-weekly or monthly meetings by video, phone or in person
- A personal sales and marketing plan built on The Four Pillars of Marketing™
- A Contact Action Plan for clients, prospects and referral sources
- Goals and progress tracking between sessions
- No marketing background needed
Is marketing coaching right for you?
It usually is when you're the one who has to bring in the work, and you want a plan instead of guesswork.
You're launching your own firm
You need clients quickly, and you need to know which efforts are worth your limited time.
You're a partner or associate building a book of business
Origination matters to your career. Coaching turns business development into a habit you can sustain.
You're a consultant or advisor who needs more visibility
Your expertise is strong, but too few of the right people know about it.
You've tried marketing on your own
You've posted, networked and sent newsletters without a clear plan. Now you want guidance and accountability.
Marketing coaching vs. the alternatives
| PSM marketing coaching | PSM outsourced marketing department | Figuring it out on your own | |
|---|---|---|---|
| Who does the marketing | You, with Terrie guiding | PSM's team | You |
| Senior strategy | Included, from Terrie | Included, led by a partner | Rarely |
| Your skills | Grow with every session | PSM's specialists do the work | Built by trial and error |
| Cost | A custom proposal after a free consultation | $4,000 to $10,000+ a month | Your time |
| Best for | Professionals building their own book of business | Firms that want marketing done for them | Professionals with time to experiment |
What coaching covers
Each session builds the skills and habits you need to bring in work on your own.
Marketing assessment
A review of your past efforts, referral sources, website and revenue trends
Your marketing plan
A personal sales and marketing plan built on The Four Pillars of Marketing™
Differentiation and messaging
What sets you apart, and how to say it clearly
Relationships and referrals
A Contact Action Plan for your clients, prospects and referral sources
Online presence
Website and branding advice, LinkedIn, email marketing and blogging
Thought leadership
Writing, speaking and content that build your reputation
Ways to work with PSM
Choose the level of support you need now, and change it as you grow.
Marketing coaching
One-on-one business development coaching for attorneys and other professionals.
Outsourced marketing department
Your ongoing marketing team for a fixed monthly fee: strategy, execution and reporting.
Fractional CMO
Part-time senior leadership for your internal team or vendors.
Quickstart Package
A fixed set of services for solo practitioners, small firms and small businesses: strategy, branding, a website, SEO and ongoing support.
What the first months look like
Coaching starts with where you are today, then builds a plan you can follow on your own.
See how engagements work, including pricing
First sessions
A marketing assessment of your past efforts, referral sources, website and revenue trends.
Your plan
Your personal sales and marketing plan and a Contact Action Plan for the people who matter most.
Ongoing
Bi-weekly or monthly sessions to set goals, track progress and adjust as your practice grows.
“Within 12 months, I saw a 50% increase in origination of new clients.”
— Don M., Google review
“They are the best for legal marketing and networking and business development.”
— Toni H., Google review
“A keen intellect and a superb resource for all things related to legal marketing.”
— Brad L., Google review
"I cannot recommend Terrie Wheeler and her team highly enough! Working with Terrie has been one of the best investments I've made in growing my law practice. Her coaching is informative, practical, and genuinely encouraging. With her guidance, I was able to double my book of business.
Terrie and her team truly understand the legal market—what works, how to make yourself stand out, and how to build a sustainable practice. Terrie has a remarkable ability to combine strategic marketing advice with the encouragement and accountability needed to turn ideas into results."
— Chris L., Google review
Marketing coaching questions
Who will be my coach?
Terrie S. Wheeler, MBC, founder of PSM Marketing, leads all PSM Marketing coaching. She led marketing at three of Minnesota's largest law firms and has worked with law firms since 1985.
What's the difference between coaching and consulting?
Coaching builds your own marketing skills, with Terrie as your guide. With consulting or outsourced marketing, a team does the work for you.
How often do we meet?
Most clients meet bi-weekly or monthly, by video, phone or in person. The schedule is set around your goals and calendar.
Is coaching only for lawyers?
No. PSM Marketing coaches lawyers, accountants, consultants, advisors and other professionals who need to bring in their own clients.
Do I need a marketing background?
No. Coaching starts with where you are today, and no marketing experience is needed.
How much does marketing coaching cost?
It depends on how often you meet and what you want to accomplish. After a free consultation, PSM Marketing prepares a custom proposal.
Ready to grow your book of business?
A free consultation with Terrie S. Wheeler, MBC. You'll leave with ideas you can use, whether or not we work together.