We do marketing so you can do business.
Professional services marketing agency based in Minnesota
PSM Marketing is the outsourced marketing department for law firms, engineering firms, manufacturers and other professional services firms. Since 1997, clients have relied on a partner-level strategist, a dedicated project manager and a full creative and digital team, for less than the cost of one in-house hire.
1997
Founded by Terrie S. Wheeler, MBC
WBENC
Certified woman-owned, family-run business
5.0
Google rating from 60+ client reviews
St. Paul
And Rush City, serving clients nationwide
Why firms choose PSM Marketing
Professional services firms retain PSM Marketing as their ongoing marketing department. Strategy comes before any tactic, and the owners stay involved for the life of the engagement.
Strategy before tactics
Engagements start with a strategic marketing plan built on The Four Pillars of Marketing™, so your budget goes where it moves revenue.
A full team, one relationship
Copywriters, designers, web developers, and SEO and AI search specialists, coordinated by a dedicated project manager.
Partners, not account reps
Terrie or Michelle Wheeler is your main point of contact. You work directly with the owners from the first meeting on.
Marketing that actually gets done.
Since 1997, PSM Marketing has helped law firms, professional services firms, contractors, nonprofits and small businesses grow. We become your outsourced marketing department, handling strategy, websites, content, SEO and social media, so you can focus on your clients while we make sure the right people find you.
In this video, Michelle Wheeler introduces PSM Marketing and explains how we help businesses grow as their outsourced marketing department.
How it works
Every engagement combines one-time foundation projects and ongoing marketing into one fixed monthly fee.
Quickstart Package:
$2,000 to $4,000 per month
Full Outsourced Marketing:
$4,000 to $10,000+ per month
01
Free marketing assessment.
A no-obligation conversation with Terrie or Michelle about your goals, your market, and what is and isn't working today.
02
Phase I: Your marketing foundation
Over one to three months, PSM completes one-time projects such as a marketing assessment and strategic plan, website and SEO audits, branding and website development.
03
Phase II: Ongoing outsourced marketing
For a fixed monthly fee, your PSM team handles SEO and AI search optimization, content, social media, email and special projects, with monthly marketing meetings and ROI reporting.
Industries we know from the inside
Firms that sell expertise share one challenge: making real differences visible to clients who can't test a service before they buy it.
Law firm marketing
Business development, websites and search visibility for firms from solo practices to large firms, grounded in Minnesota's lawyer advertising rules.
Small business marketing
Quickstart or a full marketing department for growing businesses that aren’t ready for a full-time hire.
Nonprofit marketing
Clear messaging, donor communications and websites for mission-driven organizations.
Contractor marketing
Websites, local search and reputation marketing that keep your project pipeline full.
Manufacturing marketing
B2B lead generation, trade show marketing and employer branding for manufacturers.
Engineering firm marketing
Positioning, proposal support and thought leadership for firms that win work on expertise and reputation.
PSM Marketing also serves green energy companies and recruiting firms.
Four decades inside professional services marketing
Terrie S. Wheeler, MBC, has worked with law firms since 1985 and led marketing at three of Minnesota's largest law firms before founding PSM Marketing in 1997. Today she and her daughter and partner, Michelle R. Wheeler, lead every client engagement.
Past Vice Chair, Minnesota Lawyers Professional Responsibility Board
Ethics investigator, Hennepin County Fourth District Ethics Committee
Columnist, Attorney at Law Magazine; contributor, ABA GP|Solo eReport
Former marketing instructor at Minnesota law schools
Michelle R. Wheeler, Partner, joined PSM Marketing's leadership in 2019 after founding her own agency, Spectrum Design and Marketing. She leads marketing strategy, website development and branding for PSM clients.
Results from retained clients
Contractor
$215K → $3.7M
revenue growth in 1 year.
PSM helped Cedar Creek Energy build a marketing engine that generated more than $3.7 million in revenue in one year.
Law firm case study
700%
Growth in organic website traffic
Since 2019, PSM has served as the outsourced marketing department for Sieben Edmunds Miller, helping the firm grow from 2 primary attorneys to a team of 8.
“Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs & coaching. The PSM model works.”
— Beth L., Google review
“What a terrific group! [...] Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.”
— Don M., Google review
What your PSM team delivers
Every capability is part of an ongoing engagement, scaled to your plan.
Marketing strategy
Branding
Website design
SEO services
AI search optimization
Content and communications
Just getting started? Our Quickstart package gives solo practitioners and small firms the essentials of outsourced marketing at a smaller, fixed scope.
Insights from professional services marketing
Common questions about PSM Marketing
What is professional services marketing?
Professional services marketing is marketing for firms that sell expertise instead of products, such as law, engineering, accounting and consulting firms. Because clients can't test a service before buying it, it relies on reputation, referrals, credentials, thought leadership and a strong online presence. PSM Marketing has specialized in professional services marketing since 1997.
Who does PSM Marketing work with?
PSM Marketing works mainly with law firms, from solo practices to large firms, along with engineering firms and manufacturers. It also serves contractors, nonprofits, small businesses, green energy companies and recruiting firms. PSM works with firms in Minnesota and across the United States.
How is PSM Marketing different from a typical marketing agency?
PSM Marketing works as a client's ongoing marketing department rather than a project vendor. Every engagement starts with a strategic plan, and the owners, Terrie and Michelle Wheeler, lead each account personally. For law firms, PSM's work is grounded in Minnesota's lawyer advertising rules, drawing on Terrie's experience on the Lawyers Professional Responsibility Board.
How much does PSM Marketing cost?
PSM Marketing’s outsourced marketing costs $2,000 to $4,000 per month for a fixed-scope Quickstart package and $4,000 to $10,000+ per month for a full outsourced marketing department, depending on the size of your firm and how quickly you want results.
Where is PSM Marketing located?
PSM Marketing has offices in St. Paul and Rush City, Minnesota. The team works with clients across the Twin Cities, greater Minnesota and nationwide. Call (651) 300-7715 or request a free marketing assessment.
Let's talk about your marketing.
A free marketing assessment with Terrie or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.