Tools
Links
Are You Engaging? How to Drive Results on LinkedIn
I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a fad or passing fluke, lawyers and law firms have begun to take their LinkedIn activities seriously. Unfortunately, achieving that “All-Star” profile is not enough. The key to driving results on LinkedIn requires a commitment to use LinkedIn as it was designed: for targeted networking with your connections.
Content is King: Your Path to Increased Name Recognition and New Business
With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, listservs, RSS feeds, email marketing, video blogging, webinars, and other forms of digital media, it can be challenging to know what will work for you. This article will help point you in the right direction, and show you the reward at the end.
To Blog or Not to Blog: A Primer for Lawyers
In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about clients in the door, but in your ability to educate and influence people using clear and concise substantive content.
Got a Speaking Gig? Tips to Maximize It!
You have just been asked to make a presentation at an upcoming trade or professional association conference. You’re not sure if the opportunity will be worth your valuable time. Most presentation opportunities will require a good 20-30 hours of preparation time. Before you say “yes!” evaluate the opportunity by asking yourself the following questions: Before you say Yes … Read this!
Be Where Your Clients Are: Ten Tips to Maximize Trade Association Involvement
Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming to attend a meeting with people you don’t know, and that the meeting times are not always convenient (early mornings or after work). However, being a member of at least one trade association can provide a steady stream of new business if you incorporate the 10 tips below to help you choose the right association, become an active, high profile member, and personally engage with your Alevel clients and referral sources.
Using LinkedIn to Develop Business
Learn from PSM Marketing LinkedIn Guru, Kristy Gusick. During this webinar, Kristy presents practical ways you can use LinkedIn to develop business!
Webinars
Becoming a Thought Leader: How to Develop, Find, and Share Valuable Content
As a professional services provider, developing business in today’s marketplace is completely different than it was even 5 or 10 years ago. Today over 80% of your new clients will research you online first before they ever call you. That is why being a thought leader is more important than ever. But how do you actually become a thought leader? This webinar will focus on helping you develop a strategy for finding, developing and sharing relevant content for yourself and your practice on social media.
Using LinkedIn to Develop Business
Learn from PSM Marketing LinkedIn Guru, Kristy Gusick. During this webinar, Kristy presents practical ways you can use LinkedIn to develop business!
Beyond the LinkedIn Profile: How to Build your Reputation Using Social Media
Do you want to take control of your online reputation? Watch our informative webinar on “Beyond the LinkedIn Profile: How to Build Your Reputation Using Social Media.” PSM Partner Kristy Gusick presents a summary of how people buy today, defining thought leadership, and how to build and manage your online reputation.
What Truly Differentiates You: Five Ways to Showcase Your Unique Brand
Although it is every professional service firm’s goal to be clearly differentiated from its competitors, knowing how to create your unique brand and showcase it effectively is a big challenge. A well-branded firm can command higher prices in the market, have higher engagement realization, and retain key staff.
Blogs
Low Cost High Impact Strategies That Work, Part I
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most engage in marketing activities because they feel they have to, not because they enjoy the process. The vast majority of lawyers I work with as a marketing consultant and coach simply want to do what they do best: practice law.
Low Cost High Impact Strategies That Work, Part II
Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business.


About Terrie
In 1997, Terrie leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal and financial services industries.
Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. During this time she and her marketing team led all marketing and business development efforts at the firm-wide, practice group, industry group and individual attorney levels by creating and implementing highly-targeted and results-oriented marketing strategies. Learn more about Terrie >