ABA GPSolo Article 4

All you need to start blogging! This worksheet will help you develop a blog from start to finish.

First impressions matter — even online! Ensure your LinkedIn profile is as complete as possible with this checklist.

I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a fad or passing fluke, lawyers and law firms have begun to take their LinkedIn activities seriously. Unfortunately, achieving that “All-Star” profile is not enough. The key to driving results on LinkedIn requires a commitment to use LinkedIn as it was designed: for targeted networking with your connections.

With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, listservs, RSS feeds, email marketing, video blogging, webinars, and other forms of digital media, it can be challenging to know what will work for you. This article will help point you in the right direction, and show you the reward at the end.

In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about clients in the door, but in your ability to educate and influence people using clear and concise substantive content.

You have just been asked to make a presentation at an upcoming trade or professional association conference. You’re not sure if the opportunity will be worth your valuable time. Most presentation opportunities will require a good 20-30 hours of preparation time. Before you say “yes!” evaluate the opportunity by asking yourself the following questions: Before you say Yes … Read this!

Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming to attend a meeting with people you don’t know, and that the meeting times are not always convenient (early mornings or after work). However, being a member of at least one trade association can provide a steady stream of new business if you incorporate the 10 tips below to help you choose the right association, become an active, high profile member, and personally engage with your Alevel clients and referral sources.

Learn from Professional Services Marketing LinkedIn Guru, Kristy Gusick. During this webinar, Kristy presents practical ways you can use LinkedIn to develop business!

As a professional services provider, developing business in today’s marketplace is completely different than it was even 5 or 10 years ago. Today over 80% of your new clients will research you online first before they ever call you. That is why being a thought leader is more important than ever. But how do you actually become a thought leader? This webinar will focus on helping you develop a strategy for finding, developing and sharing relevant content for yourself and your practice on social media.

Learn from Professional Services Marketing LinkedIn Guru, Kristy Gusick. During this webinar, Kristy presents practical ways you can use LinkedIn to develop business!

Do you want to take control of your online reputation? Watch our informative webinar on “Beyond the LinkedIn Profile: How to Build Your Reputation Using Social Media.” PSM Partner Kristy Gusick presents a summary of how people buy today, defining thought leadership, and how to build and manage your online reputation.

Although it is every professional service firm’s goal to be clearly differentiated from its competitors, knowing how to create your unique brand and showcase it effectively is a big challenge. A well-branded firm can command higher prices in the market, have higher engagement realization, and retain key staff.

In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most engage in marketing activities because they feel they have to, not because they enjoy the process. The vast majority of lawyers I work with as a marketing consultant and coach simply want to do what they do best: practice law.

Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business.