Pillar IV: Measuring ROI

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started...

[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are...

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has...

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020,...

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical...

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as...

Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with...

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and...

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to...

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that...

Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old...

PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the...

Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate...

Why Professional Service Firms Should Embrace Video Marketing Professional service firms, such as law practices and consulting agencies,...

This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as...