Jim: Communications Strategist
Jim is a pioneer in law firm marketing, and joined an international law firm in 1987 when many law firms did not have in-house marketing professionals. He has worked with law firms and other services firms ever since. At PSM, he has won awards for writing for clients that delivers tailored content to lawyers, accountants, financial advisors and other businesses designed to increase the flow of new business and referrals. A blog he writes for a client was honored with a 2020 LexBlog Excellence award and he has won awards from the Law Marketing Association, the Public Relations Society of America and Professional Services Marketing International which once named him International Marketing Person of the Year. He writes:
- Articles for business and industry publications
- Website copy
- White papers
- Case studies
- Representative experience
- Social media
- Client communications
- News releases
- RFP responses
- Brochures and other collateral material
Jim’s work couples 20+ years experience working in and with law firms with a background in journalism including serving as an assistant editor of a major business news magazine, and a reporter at major market television and radio stations. The result is highly readable copy that turns complex subjects into content clients, prospects and referral sources respond to. He has conducted numerous surveys that reveal only a small percentage of law firm content is actually read. So, Jim helps you avoid the pitfalls that clients say keep them from reading content: Too technical, not current enough, and too detailed.
He writes about ideas, not just information, and he knows content is about the music, not just the words. Jim writes for:
- Individual lawyers
- Practice groups
- Entire firms, especially smaller ones without a formal marketing function
- Content Marketing and Blog Trends for Lawyers in 2020, Attorney Journal San Diego
Through PSM, Jim delivers tailored content and bold strategies designed to increase the flow of new business and referrals into your practice. Jim has worked with global, national, regional and local law firms as well as with individual attorneys. As one of PSM’s most experienced legal marketing expert, he also adds value to efforts involving:
- Content Marketing (including website content and blogs)
- New Business Development
- Client Development
- Client Service
- Marketing Project Implementation
- Social Media
Jim’s first career was as a journalist, working initially as a reporter in television newsrooms in Minneapolis, San Francisco and Chicago, before being named an assistant editor of BusinessWeek magazine. He went into journalism because, after playing serious baseball for more than 10 years, he finally accepted the reality that he would never know how to hit a breaking ball. Jim looked for honest work instead of thinking he’d end up in the major leagues.
To find out more about Jim’s style of writing, see some of his writing on his blog.
Legal + Financial Services Industry Copywriter
Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’...
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they a...
Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law...
Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas PSM Marketing Should Steal From Products Companies
A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30&rsquo...
A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in...
Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news...
Television elbowed its way into our homes in the 1950s and by the 1960s ‘most every North American home had at least one set. Since then, video has become part of nearly everyone’s life. E...
A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, discipl...
For Smaller And Midsized Firms, Consistency As Important As Quality And Service In Retaining Clients
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it ...
Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, ...