Jim: Communications Strategist
Jim is a pioneer in law firm marketing and joined an international law firm in 1987 when many law firms did not have in-house marketing professionals. He has worked with law firms and other services firms ever since.
At PSM, he has won awards for writing for clients that delivers tailored content to lawyers, accountants, financial service firms and other businesses designed to increase the flow of new business and referrals. A blog he writes for a client was honored with a 2020 LexBlog Excellence award and he has won awards from the Law Marketing Association, the Public Relations Society of America and Professional Services Marketing International which once named him International Marketing Person of the Year. He writes:
- Articles for business and industry publications
- Website copy
- White papers
- Case studies
- Representative experience
- Social media
- Client communications
- News releases
- RFP responses
- Brochures and other collateral material
Jim’s work couples 20+ years experience working in and with law and financial services firms with a background in journalism including serving as an assistant editor of a major business news magazine, and a reporter at major market television and radio stations. The result is highly readable copy that turns complex subjects into content clients, prospects and referral sources respond to.
He has conducted numerous surveys that reveal only a small percentage of law and financial service firm content is actually read. So, Jim helps you avoid the pitfalls that clients say keep them from reading content: Too technical, not current enough, and too detailed.
He writes about ideas, not just information, and he knows content is about the music, not just the words. Jim writes for:
- Individual professionals
- Practice groups
- Entire firms, especially smaller ones without a formal marketing function
His career includes serving as Chief Marketing Officer of William M. Mercer, Ltd., the world’s largest benefits consulting firm, and being Senior Advisor to the product development division of the New York Stock Exchange. This gives Jim as firm a grounding in financial services as he has in law.
- Covid-19 Made Content Marketing More Than a King, Attorney Journal
- Content Marketing and Blog Trends for Lawyers in 2020, Attorney Journal San Diego
Through PSM, Jim delivers tailored content and bold strategies designed to increase the flow of new business and referrals into your practice. Jim has worked with global, national, regional and local law firms as well as with individual attorneys. As one of PSM’s most experienced legal marketing expert, he also adds value to efforts involving:
- Content Marketing (including website content and blogs)
- New Business Development
- Client Development
- Client Service
- Marketing Project Implementation
- Social Media
Jim’s first career was as a journalist, working initially as a reporter in television newsrooms in Minneapolis, San Francisco, and Chicago, before being named an assistant editor of BusinessWeek magazine. He went into journalism because, after playing serious baseball for more than 10 years, he finally accepted the reality that he would never know how to hit a breaking ball. Jim looked for honest work instead of thinking he’d end up in the major leagues.
To find out more about Jim’s style of writing, see some of his writing on his blog.
Legal + Financial Services Industry Copywriter
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