Law firm marketing
Marketing for real estate attorneys
PSM Marketing is the outsourced marketing department for real estate law firms. A partner-level strategist, Terrie Wheeler or Michelle Wheeler, leads a team that builds the agent, lender and developer relationships and the online presence that keep closings, leases and disputes coming to your firm.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
How clients choose a real estate attorney
Real estate work runs on relationships. Buyers, sellers, investors and developers usually hire the attorney someone in the deal recommends.
Agents and lenders refer the work
Realtors, mortgage lenders, title companies and brokers recommend attorneys to their clients every week. Staying in front of them keeps deals coming.
Developers and investors want experience
Commercial clients look for a record with deals like theirs: zoning, financing, leasing and development projects.
Homebuyers search close to home
Searches like “real estate attorney near me” depend on local SEO, your Google Business Profile and reviews.
Market updates show expertise
Short updates on rates, regulations and local market changes keep your firm top of mind with referral partners.
Your outsourced marketing department
Your attorneys should be closing deals, not managing a marketing calendar. PSM Marketing gives your firm a partner-level strategist, a dedicated client marketing lead and a full creative and digital team, for less than the cost of one in-house hire.
Outsourced marketing
A full marketing team that works as your marketing department every month, for $4,000 to $10,000+ a month.
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Quickstart Package
A marketing plan and the essentials to carry it out, for smaller firms and solo practitioners, at $2,000 to $4,000 a month.
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Fractional CMO
Senior marketing leadership for firms that already have an in-house marketing team.
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Marketing coaching
One-on-one business development coaching for attorneys and practice groups.
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How PSM helps real estate law firms
Strategy
A written plan for referral partners, search and client communications, built on The Four Pillars of Marketing™.
Branding
A clear position, whether you focus on residential closings, commercial deals or real estate disputes, carried through every touchpoint.
Websites
A clean site with pages for each service, from closings and leases to title issues and litigation, and easy ways to reach you.
SEO
Visibility for local searches like “real estate attorney in St. Paul,” plus your Google Business Profile and reviews.
AI search optimization
Visibility when buyers or investors ask ChatGPT, Gemini, Perplexity, Copilot or Claude whether they need a real estate attorney.
Content + communications
Market updates, newsletters for agents and lenders, and plain-language guides for buyers and sellers, always edited and approved by a person.
Also for law firms: Local SEO for lawyers · Reputation management · All law firm marketing
What clients say
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth. They are strategic, practical, knowledgeable, and enthusiastically helpful.”
— Todd T., Google review
“Terrie Wheeler (principal at PSM) is a keen intellect and a superb resource for all things related to legal marketing.”
— Brad L., Google review
“Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer [...] The PSM model works.”
— Beth L., Google review
Marketing for real estate law firms: questions
How do real estate attorneys get more clients?
Mostly through referrals from agents, lenders, title companies and past clients, supported by local SEO, reviews and a website that explains your services clearly.
How can we build referrals from real estate agents?
Stay in regular contact with useful updates, show up at industry events and make it easy for agents to explain what you do. Your plan sets goals for each referral group.
Should residential and commercial work be marketed separately?
Yes. Homebuyers and commercial clients search, decide and read differently, so each needs its own pages and messages.
Do real estate law firms need SEO?
Yes. Even referred clients search for your firm before they call, and many homebuyers start with a local search.
Do you work with real estate law firms outside Minnesota?
Yes. PSM Marketing is based in St. Paul and Rush City and works with law firms across the country by video.
Law firm marketing insights
Let's talk about your firm's marketing.
A free marketing assessment with Terrie Wheeler or Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.