So, you're a lawyer, right? And you're probably thinking about how to get more clients. Well, let me tell you, video marketing is where it's at. Seriously, it's not just for big companies anymore. People these days, they love watching videos. It's way easier than...
So, you've probably heard Google changed things up again, right? They've added an extra 'E' to their E-A-T guidelines, making it E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This isn't just some random tweak; it's a big signal about what...
Running a small business often means wearing multiple hats—marketing manager, accountant, customer service rep, and more. Wouldn’t it be great if there were a way to streamline your workflows and free up time for more important tasks? Enter Zapier, a powerful...
As we head into 2025, the landscape of marketing for service firms continues to evolve at a rapid pace. From technological advancements to shifting client expectations, staying on top of trends is crucial for firms looking to stand out and attract the right clients....
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
Endorsing Kamala Harris: A Legal Force and Advocate for Women, Small Businesses, and the Middle Class As the owners of PSM Marketing, a proudly woman-owned and family-operated business, we are thrilled to endorse Kamala Harris for President of the United States....
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...
As winter blankets the landscape, the pace for contractors and home trade professionals often slows down. But don't let this seasonal lull go to waste. Winter is the perfect time to gear up your marketing strategies for the busy season ahead. Let's dive into how you...
In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...
In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...
In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...
Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...
Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...
The holiday season is a bustling time for businesses, and for professional services companies, it’s a golden opportunity to connect with clients in a meaningful way. As we embrace the festive spirit, it’s essential to craft holiday marketing strategies that resonate...
In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the inbox or fail to capture attention, your message falls on deaf ears. This is where services like Mailchimp and Constant Contact come...
In the maze of business jargon and acronyms, “PSM” stands out as a beacon for those in the know. But if you've wondered, “What is PSM?” you're in the right place. First and foremost, PSM stands for the name of our company: Professional Services Marketing. We know...
Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....
Maximize Your LinkedIn Results LinkedIn has emerged as a powerful networking tool for businesses. Especially for those of us in the B2B realm, LinkedIn is more than just a platform to connect; it's a goldmine of opportunities. The question is, are you leveraging...
In an era marked by a digital revolution, SEO and social media have emerged as powerful tools in the B2B marketing landscape. While you might be thinking, "I've tried it, but it's just not working for me," the real key lies in understanding how to leverage these...
A strong social media presence is integral in the contemporary digital landscape. Using social media effectively is vital for varied businesses, including contractors, nonprofits, law firms, recruiting firms, green energy firms, and small businesses. This...
In the dynamic world of executive recruitment, attracting large companies to entrust you with their C-suite and leadership hiring requires tailored marketing strategies. While your firm may be well-equipped to source top-level talent, communicating this effectively to...
Your website can be a valuable tool to generate leads for your business. However, it's not uncommon to receive a barrage of spammy leads through your website's contact form, leaving you with the challenging task of filtering legitimate prospects from the junk. This...
An economic recession can feel like navigating through a storm for many businesses, including recruitment firms. While it’s true that recessions present significant challenges, they also offer opportunities for those prepared to adapt and innovate. To weather the...