How to Use Google Analytics to Measure ROI on Your Website
We use Google Analytics to track how your website is being used by the people who you need to be reaching.
On a weekly or monthly basis, we keep tabs on which of your website pages are being viewed and by how many people. The data also reveals what content on your site is important to visitors, e.g., the blog, bios of your professionals, case studies, client testimonials, and more. The information helps us help you improve your site and your search rankings.