Terrie S. Wheeler - PSM Marketing

A press release boilerplate is a short, standardized paragraph at the end of a press release that describes the organization behind the...

Law firm growth takes more than bringing in new clients. A firm can have a steady stream of inquiries and still struggle if client...

Tell someone you own a business with your mother or daughter and there’s a good chance you know what comes next. “I could never work with...

Professional Services Firms are Built with Credibility, Not Advertising For decades, newspapers and magazines have carefully separated...

Whether you're attending a trade association event, industry conference, chamber meeting, or networking breakfast, your goal isn't to...

When firm leaders discuss growth, the conversation almost always turns to finding new clients. More networking! More advertising! More...

Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t...

Ranking on Google doesn’t matter if the right clients can’t find you Most business owners have heard they “need SEO.” But far fewer...

Search Has Changed, But Are You Measuring It Correctly? If you’re still judging success by rankings alone, you’re missing the bigger...

Your Next Referral Source Isn’t a Person—It’s an Algorithm If Google used to be a directory, it’s now a decision-maker. With AI-generated...

As the founder of PSM Marketing, I’ve spent decades helping professional service firms grow. I’m excited about AI. We use it every day....

Why Law Firms Should Invest in 1-1 Marketing Coaching in 2026 In today’s highly competitive legal marketplace, having a great reputation...

As 2025 winds down, we want to take a moment to say thank you. At PSM Marketing, we’re grateful every day for the relationships we’ve...

Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach...

Most law firms say they want more clients. Fewer know exactly how to attract the right clients consistently. But fear not...this is where...