As 2025 winds down, we want to take a moment to say thank you. At PSM Marketing, we’re grateful every day for the relationships we’ve built with our incredible clients, collaborators, and community.
At PSM, we’re more than just a marketing firm. We’re a family business, woman-owned and proudly values-driven. Every year we’re reminded how lucky we are to partner with clients that are smart, passionate, and deeply committed to what they do.
This year, we’ve helped our clients build brands, launch websites, clarify their strategies, increase revenue, and take bold steps forward, and we’ve been honored to be part of the journey.
Here’s a quick holiday update from each of us:
✨ From Terrie
I’m proud that in 2026 PSM will celebrate its 29th year! When I launched the company, I set out to build a team skilled in all aspects of marketing. Today, PSM is powered by more than 20 exceptionally talented people who deliver high-impact marketing strategies. One of the greatest joys of this journey is having Michelle as my business partner (and daughter). Growing this company together has been one of the most meaningful chapters of my life. After nearly three decades, I continue to love what I do… and to help business owners and professionals achieve success.
This year also brought personal highlights including unforgettable travel and time with my family. I’m especially grateful for the moments that allowed me to step back, reflect, and appreciate the people who matter most.
🌟 From Michelle
2025 was a year of growth and joy. Life with two toddlers is a wild adventure I truly cherish. It keeps me grounded and reminds me to focus on what matters most. Professionally, I enjoyed bringing brands to life with strong messaging, bold design, and websites that shine. SEO, AI search optimization, and digital strategy have been huge this year, and it’s been amazing to help our clients show up more confidently online. I’m grateful to work with my mom and our incredible clients!
No matter where you are in your marketing journey, we’re here when you need us. Whether you’re ready to outsource your marketing, refresh your brand, get strategic, or just have a candid conversation about what’s working (and what’s not), we’ve got you.
Our Marketing Services
No matter where you are in your marketing journey (whether you’re just getting started or ready to level up) PSM is here to support you every step of the way. We offer flexible, strategic services designed specifically for professional service firms, all delivered by a team that truly understands your industry. From big-picture strategy to day-to-day execution, we’re your partner in growth.
Outsourced Marketing 1:1 Marketing Coaching Marketing Strategy Branding + Logo Design Website Development Search Engine Optimization AI Search Optimization Communications + Content
Wishing you a joyful holiday season and a peaceful start to the new year. Let’s keep doing great things.
With warm wishes,
— Terrie + Michelle Wheeler
Owners, PSM Marketing, LLC
Looking Ahead: Planning for AI Search Optimization in 2026
As we move into 2026, AI Search Optimization is no longer a future trend… it’s here, and it’s changing how your clients find you online. With search engines like Google shifting toward AI-powered results (think Search Generative Experience or “SGE”), traditional SEO tactics need to evolve.
At PSM, we’re helping professional service firms, non-profits, and small businesses prepare for this next phase by focusing on:
- Conversational content that answers real client questions
- Structured data to help AI “understand” your website
- Authoritative, human-centered writing that builds trust
- Clear branding so your expertise stands out in AI-generated summaries
Whether you’ve got a robust SEO strategy in place or you’re just getting started, 2026 is the year to adapt. AI isn’t replacing search… it’s reshaping it. Let’s make sure your firm is ready.
