Marketing Technology

Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there...

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical...

Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy....

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as...

Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with...

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and...

You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO...

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to...

Websites are essential for professional service firms because they act as a central hub for building credibility, showcasing expertise,...

Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old...

So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has...

Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your...

Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has...

Why Professional Service Firms Should Embrace Video Marketing Professional service firms, such as law practices and consulting agencies,...

If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking...